It’s finally here, the clothing collection from Zooey Deschanel and Tommy Hilfiger and we have to say we love it! In Hilfiger’s signature colours of blues and reds, the collection features dresses with more than a nod to the Mod era, which was apparently Deschanel’s influence. She said: “We looked at all of the designs that I’ve been wearing over the past several years and analyzed them.
Then we distilled everything down and mixed it with the Tommy DNA to transform it into our own collection of dresses. It’s a mix of mod and nautical, which I like to call ‘modical,’” she added. “There are a lot of great little hidden details, like pleats with unexpected patterns on the inside. There are structured and short pieces and very clean lines. Each piece is very mod and also very American-inspired.”
Deschanel revealed that the collaboration was a dream come true, as she often made her own clothes as a teenager, and would wear them to school: “When I was in high school I made my own clothes and I grew up creating a lot of my own looks. I would think up patterns myself. Having the opportunity to work on this collection was incredibly fun.”
Deschanel and Hilfiger first met when the designer created her custom gown for the 2013 Met Gala. When everyone else was wearing punk, as per the dress code, Deschanel wanted to break the mold, and asked Hilfiger to make her something else: “The theme of the gala was punk, so I went with seersucker because I thought, ‘If everyone is doing punk, then punk is no longer punk!’ Naturally, I had to do something traditional.”
Hilfiger decided to team up with Deschanel after meeting her at an Easter brunch co-hosted by Vanity Fair West Coast senior editor Krista Smith. Hilfiger was impressed, not only by her acting and singing, but more so with her dress sense and her individual style, stating: “We had a look at what she was wearing and we thought, this girl really knows what she is doing. She’s got a great sense of style. She’s preppy, quirky, and has a sense of humor without taking herself too seriously.” It was during this event that the pair decided to collaborate on a collection that Deschanel said was very much “inspired by the 60s and 70s vibe, but adapted for a modern consumer.”
The clothing range is called “To Tommy from Zooey,” and is made up of mainly dresses (16) as well as accessories, which include bags, wedge sandals, sunglasses, trench coats, earrings and necklaces. Prices range between $98 and $199. The pair celebrated the launch of the new collection with a party on the rooftop bar at the London at West Hollywood where girls wearing dresses from the collection greeted guests with goodie bags.
Hilfiger told waiting media that one of the reasons he liked working with Deschanel was that she knew exactly what she wanted: “She’s very decisive. She knows what she wants and what she doesn’t want. I like people that can make decisions. I don’t like to ponder. Do you like the blue or the green? Some people need eight weeks to make that decision.” And he also thought that she summed up the ideal image of the Tommy Hilfiger girl: “This collection is for the woman who understands that the key to modernizing the classic, preppy look is by updating it with unique patterns and pops of color. Each piece in this collection embodies Zooey’s confidence and playful sophistication, fused with the youthful and optimistic spirit of the brand.”
The collection goes on sale on Monday 14th April 2014 instore and online.