In an age of celebrity fragrances, where anyone who is worth a few quid has launched their own perfume, you definitely have to create something that is pretty spectacular to stand out in an ever increasingly over burgeoned market. To this end, a top fragrance company has launched the first perfume, inspired by the living dead.
The Demeter Fragrance Company have revealed two new scents – Zombie For Him cologne, which apparently smells like ‘forest floor’, with notes of dried leaves, mushrooms, mildew, moss and earth, and Zombie for Her, which they say has a slighter lighter fragrance, with additional notes of dregs ‘from the bottom of the wine barrel for that feminine touch.’
Demeter, founded in 1993 by entrepreneurial pair – Christopher Brosius and Christopher Gable, have a scent library that ‘consists of more than 250 different fragrances inspired by everyday objects and experiences.’
And their previous concoctions have included unusual smells such as beetroot, condensed milk, earthworm, holy smoke, mildew, pruning shears, rubber, stable, tomato, vinyl and turpentine. And the quirky company has garnered a celebrity following, as actress Drew Barrymore is said to be a fan of the Gin and Tonic scent, whilst Clint Eastwood, Sharon Stone, and Kate Moss are partial to a spot of Dirt – a scent which is designed to smell just like earth ‘from the fields’.
The makers of Demeter Fragrances say that their mission is to ‘expand the use of fragrance, each day, everywhere’, and that they want to ‘change the way fragrance is sold and used in America’.
Their aim is to recreate childhood memories by evoking the natural way a child would approach scent, with a fresh perspective of discovery. And so far, their products include a massive range of over 250 different fragrances, all inspired by everyday objects and experiences.
Christopher Brosius, the Founder of Demeter Fragrance Library believes that: “A person’s fragrance “wardrobe” should include more than just designer or classic perfumes. Having a fragrance wardrobe of just designer perfumes is like having a wardrobe of nothing but evening clothes – beautiful but not what you might want for everyday life. You need the comfortable clothes as well.”
Demeter colognes use single note fragrances, which means that they utilise only the smallest combination of ingredients to express a single, identifiable smell or idea. This means that the scents are immediately recognisable, and do not change over time. With mainstream fragrances, the perfumes are made up of numerous notes and accords, and their smell changes over time because the different notes will be more prominent over different periods of time.
Testers at Curbed Media described that the zombie fragrance smells ‘like a bag of grass… but not in a nice summery way’ and ‘potpourri your grandma would have in her bathroom.’
However one said that they were pleasantly surprised by the odor, and it wasn’t ‘nearly as undead as I would have expected.’
The Zombie scents are priced at $20 for a 30ml bottle, and will only be available from March 15 through April 20 on the Demeter website – demeterfragrance.com
All pictures courtesy Demeter.