YouView – Lord Sugar Recommends You Buy Later!

It’s not typical practise for the Amstrad founder to make a business gaffe that will cost him money, but in unveiling his new internet supported TV service yesterday, he moreorless told customers to wait two years before buying the set if they wanted to save upto two thirds of the purchase price. “Will I be surprised in two years time if the boxes in the retail channels will be £99? Not really, you know what it’s like in the consumer electronic industry,” he said. The recommended retail price currently stands at £299, somewhat higher than expected but YouView does not require a monthly subscription. YouView allows the viewer to watch current Freeview channels as well as access major on-demand services such as iPlayer and 4oD. Viewers will be able to scroll back for a week to watch programmes they have missed as well as scroll forward to record shows in the up and coming schedules. There are already companies that provide this type of service, such as Virgin Media TiVo but they are subscription based. Lord Sugar stated that YouView is the simplest way to access TV via the internet, “You can’t get anything easier than this,” he said. And again, perhaps advising his customers to wait a little while before buying the box, he added that at present there were a “minimum of facilities and features on there at the moment” but that the service had the potential to grow, describing it as a ‘template’.

At present there are two ways you can get YouView; you can buy it from a retailer in due course. YouView will be available from your favourite high street retailer or local independent shop. Buy a box for a simple one-off payment and connect it to any broadband provider. Buy it, take it home, connect and you’ll be watching in no time. Or you can connect to your broadband. Your broadband connection will open up a whole world of great TV, including 7 day catch up from BBC iPlayer, 4OD, ITV Player and Demand 5, as well as on demand programmes. The broadband connection also enables you to search through thousands of shows and keeps your YouView box up to date. If you are thinking about connecting YouView to your broadband it is recommended that you have a minimum broadband speed of 3Mb/s. Watching on demand and catch up programmes will count towards any monthly broadband data allowance you may have.

To connect via broadband you simply connect the ethernet cable supplied to your YouView box and the router. If your router is more than 2 metres from your box you’ll need a longer ethernet cable. Or if it’s in a different room you might prefer a powerline adapter, which you can buy from your nearest electrical retailer. If you have bought a box from a retailer and need to set it up at home via the aerial, simply connect your existing aerial cable to the aerial connection on the back of your YouView box. Then connect your box to the TV using the HDMI cable supplied.

Now you can relax, explore all the channels, and watch, record, pause and rewind your favourite shows. With YouView you get:

ScrollBack TV

The seven day ScrollBack guide brings together a whole week of catch up from across BBC iPlayer, ITV Player, 4oD and Demand 5.

It can be tricky to watch TV on a laptop or PC. So we’ve put catch up where it should be, on your TV. Simply scroll back through the guide and select your favourite show. That’s all there is to it.

On Demand

YouView has a library of on demand programmes, series, films and radio. Looking for some inspiration or a particular type of programme? Explore the on demand library to find a recent film or that classic episode you love watching again and again.


Search our galaxy of content using your remote control. You can search for shows, for films, for stars and even keywords using a normal remote control. It’s super-speedy and really easy to use.


Phone ringing? Missed a bit? Pause the programme you’re watching, or rewind to watch again. Record, pause, rewind TV.

High Definition

Extraordinary TV in HD – Brighter, sharper pictures and sound. YouView supports full HD. On demand and catch up programmes are also available in HD, and if you record something in HD, you can watch it back in HD.

Show Comments

No Responses Yet

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.