You typically see Jason Wu designer clothes sold on such websites as Net-A-Porter.com and with bags priced at $1000, tops from $700 and dresses starting from around $1200, it would be reasonable to say that most of his pieces are out of reach for us normal folk. But hang on a second, what’s this I hear? Jason Wu is finally designing for budget store Target?
At last we can now afford some of this amazing designers clothes! But haven’t we had to wait for ages? The official announcement was back in October of last year and we hear that the range will be available to buy from February 5th. Only a short month to go and with this Target have given us a teaser of a couple of items that will be available on their website. Why only a couple I wonder?
I know he has been busy with a new special line of bathroom accessories (snore) but that’s not going to float our boat is it? What we aspire to are cheap bags and dresses! Thank goodness for the New York Times; they have managed to blag the three pictures of Mr Wu’s up and coming pieces from the Target apparel collection.
There is a print dress on the left which will cost $40 as well as the printed bag, a cute sailor-esque dress, which will also sell for $40, and a black and white bag that’ll go for $50. I’ll take one dress and a bag now please as a sample? We have also seen an advert for the new collection in which a model is shown, wearing a pale pink, yellow and black dress surrounded by the same coloured ribbons in swirls around her, thanks to Milu the cat.
Milu is the designers muse which he revealed shortly after the collaboration was announced last year. If the Missoni frenzy is anything to go by, stocks of the designers collection are bound to sell out pretty rapidly and the website may even crash, due to overwhelming demand. Let’s hope that Target are better prepared this time. One fan who will hopefully be able to buy something from the new collection was heard to exclaim, “I can finally afford Jason Wu!”.
This collection, which incidently, is the designers first collaboration with a mass retailer such as Target, looks a lot like the label’s signature image, Apparently Wu has taken direct inspiration from French New Wave films and the actress Jean Seberg. Including pleated frocks with sailor-striped hemlines, dainty silk blouses with neck ties and collars, and sportier knits and tennis skirts stand out as some of the line’s most wearable pieces.
Wu states that, “My goal was not to duplicate anything from my main collection. Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.” Wu keeps some of his trade mark touches like putting a piece of lace onto a trench coat and adding his muse mascot – Milu the cat, onto scarves and tee shirts. Talking to WWD, he explained: “This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market.
It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication.” He added that versatility was key when coming up with each design. “[The collection] features clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude,” he said. Graduating from Parsons School of Design, Jason Wu launched his first collection to critical acclaim in 2006 and from then on, quickly cemented his status as one of America’s leading talents. He has a talent for mixing the most luxurious fabrics with a relaxed, youthful attitude.
His most memorable pieces include ladylike chiffon dresses, beautiful red-carpet gowns and immaculately tailored jackets. Probably his most important fan is Michelle Obama who wore his design dress for the inauguration of President Barack Obama. His other eager fans will now be watching the Target site like hawks to pick up a Jason Wu special.