Willie Nelson launches marijuana brand – ‘Willie’s Reserve’

Country singer-songwriter Willie Nelson has announced plans to launch his own brand of marijuana and products, including chains of marijuana dispensaries and signature strains of pot.

Nelson spokesman Michael Bowman told The Daily Beast that the marijuana brand launch is going to “be something that’s reflective of (Nelson’s) passion” for cannabis.

What is ‘Willie’s Reserve’?

Called ‘Willie’s Reserve’, the range will feature branded bongs and will sell in states where pot is legal. As for specialized brands, there will be Nelson’s own brand, and as Bowman states, ‘opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model’.

The aim is to have an environmentally sound product whereby smaller growers who do the right thing have as much chance as the larger corporations to get their product in stores.

In effect, Willie’s Reserve will serve to be a kind of distributor, with a set of core beliefs at the helm and a strong mission behind the products.

Why has Willie Nelson created a cannabis product?

81-year-old Nelson has been a lifelong supporter of cannabis, and this venture has been developed by himself and his family.

The products are going to be representative of Nelson’s passion, but they will also focus on the ‘environmental and social issues, and in particular this crazy war on drugs’, said Bowman.

When and where will Willie’s Reserve become available?

Bowman was not clear on how many stores the singer may open, but he said that their focus was on the states where legalization has already occurred, and then to target new states as legalization changes.

As for their first store, Bowman advises that within the next calendar month, people should see movement on the project, and as for where, there are obvious choices such as Colorado, Washington, Alaska.

Does the launch of Willie’s Reserve mean that we are closer to legalizing cannabis?

Bowman thinks that it all comes down to money and math:

You can take the dollars we’re spending (on prohibition), and go to arch conservatives who are against the ending of prohibition, and say, “Here’s a math equation. Here’s what we’re spending in drugs, here’s what we’re doing to destroy peoples lives. And with the ending of prohibition, we can transition from very energy intensive and chemical intensive crops to something much more energy-efficient and environmentally benign, and be creating more products.”

What isn’t conservative about that equation?

Certainly with the launch of a high-profile cannabis brand such as Willie Nelson’s, there will be a lot of favourable publicity and talk around the products.

Marijuana is used for medical reasons, and there are many that state it should be legalized in order for it to be regulated properly by the government.

There will always however, be others that believe smoking cannabis leads onto trying harder and more addictive drugs, such as cocaine and heroin. And because of this it should never be legalized.

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