Why Web Design is a Vital Business Element

Web design is crucial to the success of any business website. A website is your online representative and poor web design can harm your business image even more than having no website at all. Elements of good web design go to more than just making the site look pretty. Your web designer must have a good working knowledge of how web users will react to the different elements on your page.

Your Landing Page

On the web, you may literally have seconds to make a good impression before the web user navigates away from your web page. This means that your landing page has to have a great impact. By incorporating flash design onto this page, you add elements of interest. This page should invite the visitor to explore the site.

The Layout of the Site

As to the actual layout of the site, the site should be designed in such a way that the user finds it easy to use and finds information they are looking for easily. Very few users are willing to hunt around a site for information – this should be easy for them to find. Take special care when designing background colours and fonts – brown on black, for example, may look good but will not be easy to read.

Your Online Image

The site itself is an online extension of your brand and so you should use customised web design. This can include using your corporate colours as well as logos, etc. It is important that your website reflects an image that is appropriate for your business. A bright, funky design would, for example, be inappropriate for a funeral parlour. For this reason, it is important that your web designer knows who your target demographic is and what image you want to portray.

Do the Search Engines See You?

Your web designer must have some basic knowledge of search engine optimisation. If the site is not properly optimised, the search engines may either not see it at all or may not view it as a credible website. If the site is over-optimised, the search engines will view it as spam. As you can see, there is a lot more to web design than the simple style elements – it is well worthwhile to have it done properly.

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