When technology meets charity – Breast Cancer awareness

October is breast cancer awareness month and we’re all used to seeing the Think Pink logo on the likes of fashion, cosmetics and homewares.

But if you’re more techno geek than fashionista, there are lots of products out there that you can choose to support this amazing cause. Here’s our rundown of some the best ways to shop with a conscience.

Shop Pink

Incipo BlackBery case

Mobile device accessories maker Incipo has a special Shop Pink section on its website. The firm is donating 20 per cent of the money from each pink accessory sold to The Breast Cancer Research Foundation. There’s a great choice of Kindle and BlackBerry cases in every shade of fuchsia.


When you want to go out without taking a huge handbag with you, the Stowaway is perfect. There’s a credit card holder in the back of this iPhone case, which retails for $34.99. The only problem is it only comes for the 4 or 4S versions at the moment so, if you have forked out for the new iPhone 5, you’ll have to wait for a case that fits.

Get running


You can get healthy yourself while helping a charity that aims to improve treatments for breast cancer sufferers. Belkin has joined up with the Breast Cancer Research Foundation to make stylish cases for the iPod nano and iPod shuffle, which are in classic black, with the immediately recognisable pink ribbon. Ten per cent of the retail price, which is between $19.99 and $24.99, will be donated to the foundation.

Cooking for a cause


The Viking Range Corporation has teamed up with the National Breast Cancer Foundation to auction off a pink Viking D3 range, with 100 per cent of the proceeds going to the charity. The Ebay auction starts on October 15 and runs for 10 days. In sherbet pink, the cooker will bring a stunning girly feel to your kitchen.

Pink mixers


Another one for the most-used room of the house – KitchenAid is donating to Susan G. Komen for the Cure, which is dedicated to the search for treatments and, ultimately, a cure. The Raspberry Ice Artisan Series Stand Mixer, at $350, would provide some cash to charity as well as being a stand out piece for your kitchen.

Pastel processors


Cuisinart, which makes small electric goods, is giving 3 per cent of the purchase price from its pale to hot pink mini processors and coffee makers to The Breast Cancer Research Foundation. You can also choose pink popcorn makers, toasters and ice-cream makers. We love the 12-cup coffeemaker, which has a 24-hour programming tool.

Soup on the go


Trudeau is also supporting the cause, citing the fact that one woman in the US is diagnosed with breast cancer every 2.5 minutes. If you want to keep warm this winter, and save some money, use the firm’s soup-on-the-go container to take a broth to work with you.

Whichever product you decide to go for, make sure it’s pink and you know you’ll be supporting a cause that affects millions of people across the world.

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