Warehouse Unveil Hot New British Designer

For the third year in a row, Warehouse have teamed up with the British Fashion Council to search for hot new talent in the fashion industry.

The competition asks course tutors from many of the UK’s leading courses, who are members of the British Fashion Council to submit portfolios from this graduating year for consideration. A panel of industry judges then chose the winning portfolios for exceptional design ability / creative vision and encapsulating the Warehouse brand.

This year for the first time the competition also searched for new talent in photography as well as design with the winner taking the shots to promote the new designs.

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Shivani Chavda from De Montfort University was the design winner and Emily Smeaton won the photography competition. Shivani Chavda will now see pieces from her graduate collection produced and sold exclusively in selected Warehouse stores nationwide.

Photography winner Emily Smeaton will shoot the campaign for the collection. This competition allows the winners to follow the full journey of the collection development from the initial design process, through production, to campaign creation and marketing the collection launch.

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The collection features six McQueen–esque printed designs, including maxi dresses, shift style dresses, palazzo pants and tops. The clothes have brightly coloured animal prints and photographic style images on them and are sure to be top sellers for Warehouse.

With the maxi dress retailing at £160 and the shift dress at £65, they are not cheap but in relation to Warehouse’s prices they are spot on for a designer piece. Not in the stores as yet, if you want one of Shivani Chavda’s iconic items, then you can sign up for a newsletter at www.warehouse.co.uk

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