Target are renowned for their collaborations, bringing designer brands to the public at affordable prices. Never has there been such a buzz about their latest partnership however, as now Victoria Beckham has revealed details of a joint effort.
The ex-Spice Girl who now dominates the catwalk has put together a collection that, for the first time, includes plus sizes and children’s wear. There are also accessories in the range as well as pieces for babies and toddlers.
Beckham revealed details of the collection on her website:
“My limited-edition collaboration with Target reflects the playful character of my Victoria, Victoria Beckham line, and is influenced by all of the experiences I’ve shared as a mother with my children.”
She also states that she based some of the clothes in the Target collection on “my all-time favourite VVB pieces”.
So why did the much sought-after designer decide to create a range for Target?
Speaking to Refinery29, she explained:
“VVB has always been about celebrating my daughter Harper. When I was pregnant with her, that’s when the line was born. It’s the other side of my wardrobe: It’s very girly.”
The clothes are instantly recognisable as Victoria Beckham pieces, as Beckham states:
“I am a bit of a control freak, and Target was very open to the fact that I wanted to be so involved.”
Back to the clothes, there are dresses cut with classic simple lines in primary colours that flatter the figure, two-piece sets with a burst of florals across a base palette, pantsuits tailored with crisp creases, lots of monochrome and even a 70’s vibe going on with a print that could have been taken off someone’s wall.
It appears Beckham agrees about the prints:
“There are lots of conversational prints, and a really energizing palette; color was very important for the collection,” she said.
This is the first time the ex-singer has designed a plus-size collection, in sizes that go up to 3X.
“I want to design for women no matter their budget, age, or size,” she said. “I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of.”
And of course we get to see her take on what children and babies should be wearing:
“It’s been a dream of mine to do so for a long time; Harper’s been wearing the collection already, and she loves it,” she said.
Alongside the clothing range for children you can also buy a sticker collection, colouring books and a paper doll set.
Being a mum of four and designing for women meant she knew exactly what she wanted to create when it came to the children’s clothing range.
“Not only did Victoria provide a very specific design point of view on the clothing, which we were all expecting,” said Mark Tritton, Target’s EVP and chief merchandising officer.
“The hands-on experience she has as a mom to help us understand how high the armpit should hit, or where the seam could go on a kids’ item.”
Ms Beckham showcased a few of the standout designs in a short video which she posted on her website earlier:
Showing what could be classed as a humorous side, the soundtrack to the video featured a band Ms Beckham knew quite well:
“Spice Up Your Life” is the spot’s soundtrack. “I’m proud of my past, and I’m still very close to the other girls [in the group]; when we started talking about the music, Target said, ‘We tend to like ’90s pop songs,’ and I said, ‘Hello! I’ve got some contacts,” she explained.
“The Spice Girls were so much about girl power and fun, and there’s an energy that the song brings to the ad; you can’t help but smile and dance.”
As for prices, the collection will start from $6 and go up to $70 but you’ll find most items will be around the $40 mark.
The collection will be available to buy online or instore from April 9th from Target and you can also purchase select pieces on VictoriaBeckham.com.