Both Apple and Twitter are said to be launching music streaming services that could rival other independent music services, such as Spotify and Pandora in the U.S.
Apple are reporting to be close to securing licensing deals with Universal Music and Warner Music, and are in negotiations with Sony Music.
In the meantime, Twitter is expected to launch a music service which will be optimised for music, and will include enhanced player tools that will support Soundcloud and iTunes, follower tools for favourite bands and feature a recommendation service to use between friends.
Previous acquisition by Twitter
This year, Twitter acquired the We Are Hunted team, which is an Australian music discovery and sharing tool and the We Are Hunted submitted a statement via their website that said: “While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team.
“There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter … you will hear more from us.”
However music analysts, such as Alice Enders said that the new Twitter Music service was not likely to present any challenge to the mainstream commercial music space. “It is not a game changer – it’s niche, a recommendation-based service for people who aren’t representative of the billions of people who consume music,” she said.
And Apple’s new service is not likely to pose a serious threat to Pandora, the online U.S radio service that apparently one-third of online customers in the States use.
Enders comments: “The real question is Apple going to attract users away from Pandora. It’s a big decision for the recorded music industry whether Apple should become a subscription service, noting that the all-you-can-eat service seems to be the nirvana for the music industry even though there is the potential to cannibalise download sales.”
Neither Twitter or Apple commented on the prospect of their new music services, with Twitter stating that it could not comment beyond the statement on We Are Hunted’s site.
However U.S presenter and TV host Ryan Seacrest confirmed the existence of Twitter’s new app on Thursday via a tweet: “playing with @twitter’s new music app (yes it’s real!)… there’s a serious dance party happening at idol now”.
Source: The Guardian