There have been several complaints regarding the hundreds of product placements in the new 007 Bond film SkyFall, however, nothing beats a personal endorsement by a couple of TV stars, and a few mentions by TOWIE reality personalities Sam and Billie Faiers, have sent sales of one product sky rocketing.
A tube of cream that purports to work miracles on ladies bingo wings, has become an instant sell out, thanks to the stars of the hugely popular reality show – The Only Way is Essex. The Nip Fab Upper Arm Fix costs £12.95 and is normally available from Boots, however, as sales have hit over one million in just two months, they have now sold out and eager customers have been put on a waiting list.
And with research showing that three-quarters of women hate their bingo wings, it is not surprising that the inexpensive cream has been such a huge success. Bingo wings are where excess skin sags under the triceps muscles and they are notoriously hard to shift, with exercise proving practically useless.
The Nip + Fab Upper Arm Fix cream claims to be able to banish those pesky wings and in tests, the skin was shown to be 23% smoother, and have a marked reduction in size. The Nip + Fab Upper Arm Fix cream contains natural ingredients that are said to target fatty acids and firm the skin, which in effect reduce lines and wrinkles. The makers say you should see visible results in around six weeks.
Reality stars Sam and Billie Faiers are not the only fans of this fabulous cream, other celebrities who adore the brand include Strictly Come Dancing’s Tess Daly and X Factor winner Alexandra Burke. Alexandra Burke says: “I love Nip + Fab Upper Arm Fix for sculpting and toning my arms – it’s definitely one of my beauty hero’s,” and Sam Faiers says: “I love the Nip Fab Cream range and the Nip + Fab Upper Arm Fix is my personal favorite. I’m all about toned arms for strapless evening dresses.”
A spokesperson for Nip + Fab, Maria Hatzistefanis said: “Studies have shown that 73 pen cent of women hate their bingo wings more than any other part of their body.” She added, “The majority of women are unhappy with the appearance of their arms and struggle to achieve the toned look. Sadly it affects us all at some stage and for many women it happens when they are still quite young. This helps banish the curse of bingo wings and allows women to dress in fashions they may have avoided because they wanted to keep their upper arms under wraps.”
If you don’t want to be stuck on the waiting list at Boots, you can visit the Nip + Fab website, where they have more supplies!