The world’s next best-selling camera? The Nikon Coolpix S3500

new coolpixNikon has announced the latest in its Coolpix series, in a bid to compete with the ever-increasing megapixels of smartphone cameras.

The Coolpix series is one of the most popular and enduring in the compact camera market. And the Japanese multinational has now revealed the latest in the range – the Nikon Coolpix S3500.

There’s no doubt compact point-and-shoots are struggling to cope with competition from the constant improvements being made to smartphone cameras. There’s the LG Optimus G with 13 megapixels, for example, and even the HTC Titan II, with its 16 megapixels.

But Nikon is selling its new Coolpix S3500 as an easy-to-use, easy-to-carry alternative that takes better snaps than your smartphone could ever hope to. It’s just 20mm thin so it’s easy to fit into your pocket.

Replacing the popular S3300 model, the S3500 has an even longer zoom, with a 7x optical lens, and an even higher resolution with a 20-megapixel CCD sensor.

new coolpix imageThere is a selection of 18 scene modes, with each automatically selecting the best settings to give you the optimal shot. Smart portrait mode uses up-to-the-minute detection technology to take the best snaps of your friends and family and there are glamour retouch options after you’ve taken your photograph so you can make your shots even more flattering.

If you fancy getting even more creative, try the Selective Colour option, which you can use to highlight one colour in an otherwise monochrome shot, or Cross Screen, which allows you to add a starry effect to bright objects in the shot.

There’s a dedicated video button on the rear of the Nikon Coolpix, so no mistakes about starting to snap stills when you meant to record a video, or vice versa. Playback is via a 2.7-inch LCD screen, which has brightness adjusters that allow you to view movies and photos even in bright sunlight or low lighting conditions.

With all of this up-to-the-second technology, the S3500 should offer steady images and videos, whether you are filming friends on a night out or zooming in on an iconic landmark.

The company has described its new gizmo as “as attractive as it is intelligent”.nikon s3500

James Loader, who is product manager for Coolpix at Nikon, said: “The Coolpix S3500 is made to capture the fun as it happens. Automatic focus, along with vibration reduction technology to minimise the effects of camera shake ensures crisp, clear images, while the wide angle lens with optical zoom covers both group shots and close-up portraits with ease. The stylish, quality design and eye-catching colour variations mean you will want to take it with you everywhere you go.”

Aimed at a young market, the new model will be available in a range of eight colours: purple, silver, black, red, orange, pink, pink with decorative line art around the lens, and blue with line art. It will cost £129.

Nikon enjoyed unprecedented success with the S3300 in 2012 when it was the best selling camera in Europe. The firm will clearly be hoping the S3500 is just as, if not more popular.