The most searched for gizmos and gadgets of 2012 have been announced by Google rivals Bing and Yahoo!.
Yahoo! UK Year in Review is released annually to show consumer tastes and crazes. According to Yahoo, Amazon’s Kindle e-reader has been Britain’s most searched for gadget, beating off competition from Apple offerings like the iPhone and iPad.
The Kindle was ranked third in searches on Yahoo overall, with the search engine putting the stats down in “no small part” to the best-selling S&M book Fifty Shades of Grey.
Amazon’s new releases, the Kindle Fire HD and the Paperwhite also prompted consumers to search for the products.
Yahoo’s overall most-searched for topic in 2012 was, predictably, the Olympics followed by Liverpool FC, after the club was caught up in the Luis Suarez racism row followed by the release of the Hillsborough report. So, for a product to come third is no small feat.
Below the Kindle came Manchester United and then Kate Middleton – with the release of those now infamous topless pictures pushing her up the search results.
Other tech products in the top 10 were the iPad at number six and the iPhone 5 at number nine.
Nick Petche, who is senior news editor with Yahoo, said: “Gadget geeks searching for the latest iPhone and iPad saw technology searches hit the news headlines as well as our most searched list overall.
“However, the newcomer to the search charts was Kindle no doubt fuelled by its latest incarnation which introduces a full-colour HD screen and video. It was also helped by the fascination around e-books, particularly the bestseller Fifty Shades of Grey.”
But, another search engine, Bing, based on searches in the US, had the results in reverse. Its data showed that American users looked for news about the launch of Apple’s bestselling iPhone 5. So keen were they to find out the latest about the new smartphone, that it was searched for more than news about the presidential election.
The re-election of President Obama came second in the list, with the London Olympics taking the bronze spot to come in third. The Kindle Fire HD took ninth place.
Consumer electronics searched for on Bing included products from Apple, Amazon, Microsoft and Samsung, with music players taking three of the top five app searches, including Pandora and Spotify.
When it came to social media, the stock flotation of Facebook helped the site take top spot, closely followed by Twitter and with MySpace taking third place.
And, of course, the world of celebrity was still setting search engines alight, with Kim Kardashian, whose relationship with Kanye West has pushed her into the stratosphere, being the most searched for star. Others included Kate Upton, the late Whitney Houston, Lindsay Lohan and Jennifer Lopez.
X Factor judge Tulisa Contostavlos was also popular along, no doubt partly down to the X-rated video which was leaked onto the web, with teen heart-throb Justin Bieber and Prince Harry, after his naked antics in Las Vegas also sending users to the search engines.