It seems we have come full circle. First we loved using our Polaroid cameras to create instant snaps. Then, when the world turned digital, we moved to Instagram which made our online snaps look retro. Now Polaroid is making a camera so we can print out our Instagram shots.
Instagram is famous the world over for its Polaroid-style imaging. Socialmatic, with the help of Polaroid, is now set to turn this retro app into an instant, printout snapper.
The Polaroid-branded instant digital camera will be available in the first quarter of 2014. It’s just a shame it won’t be here in time for Christmas 2013 as it would have been a must-have gift for Instagram fans.
You’ll be able to shoot photos with the camera, then apply all your favourite Instagram filters, before sharing them on Facebook and, finally, printing your snapshot out on Polaroid-style paper. It means not only can you share all your Instagram snaps with your social media buddies, but you can put them up in your dining or living room, or pin them to the noticeboard in your bedroom.
It would appear to be a marriage made in heaven considering both Polaroid and Instagram have major retro appeal.
One thing’s for sure, if just a fraction of those who use Instagram buy one of the new gizmos, it will be a huge success. More than 100 million people use Instagram every month, transforming ordinary snaps into artistic creations to share with friends.
The new Polaroid Socialmatic is being developed by ADR to fit in with Instagram’s styling. It looks just like the square icon for Instagram’s app.
No product specifications have been officially announced yet, but it is believed there will be interchangeable lenses, an LED flash, touchscreen, optical zoom, 16GB of memory, Wi-Fi, Bluetooth, and an on-board printer to give you those all-important instant snaps.
Antonio De Rosa, who is CEO of Socialmatic, wrote on the company blog: “We are so proud to work together with C & A and Polaroid, giants of digital photography. It’s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography.
“This mix of hardware and software, together with our brand new photo social network will fill the gap between virtuality and reality.”
If you just can’t wait until 2014 to turn your Instagram snaps into real-life works of art, SnapBox offers a great alternative.
The service is really fast, and surprisingly affordable. You just attach the photo you want printed in an email to SnapBox and, within minutes, you get a mock-up of what your final print will look like.
Special 5 x 5 and 9 x 9 sizes are offered with Instagram users in mind, to make sure those square-shaped snaps can be printed out as intended.
Prices start from $10, including the frame, so you can turn a whole wall into an art gallery of your favourite family moments without breaking the bank.
And, while you might think the quality might not be good enough to print smartphone snaps, because they are printed on canvas, it is much more forgiving. And, even if the resolution isn’t perfect, it all adds to the retro feel.