When you get to a certain age, and the lines and wrinkles start to appear, skin starts sagging and your skin does not look as bright as it was in your youth, you can go either of two ways; ignore and embrace your laughter lines, or do something about it.
Many women choose to fight the signs of ageing and will use the latest cream, serum, lotion, or treatment to keep the wrinkles at bay.
We all have one particular bug bear, be it deep lines, dark circles or a saggy neck and jaw line. Luckily there are specific products on the market that target these areas, and do not cost the earth.
So whether your wrinkles are getting you down, or you just want more luminous looking skin, read on to find out which are the best anti ageing products for your particular problem.
Lines & Wrinkles
Some women decide to go for treatments such as Botox or other types of fillers when dealing with wrinkles. Most wrinkles start off as shallow indents in the skin, and after time develop into deeper creases.
Skin like this needs rehydration and as soon as you start to notice the shallow indents you should be moisturising like crazy.
Find a good moisturiser and massage it in; this will encourage blood flow to that area. A new serum on the market claims to have shown the same results as laser treatment. L’Oreal Paris Revitalift Laser Renew conducted tests in which one group of 25 women had a single laser treatment, while the other used the L’Oreal Renew serum.
The results shows no statistical difference between the two treatments after two months. L’Oreal Paris Revitalift Laser Renew, £24.99 contains potent levels of hyaluronic acid and Pro-Xylane which help to stimulate collagen regrowth.
If you are noticing that your jawline does not appear to be as firm as it once was, or that your jowls are getting a bit saggy, it is not too late to start treating these areas with creams.
Surgeons call this type of sagging the ‘ageing triangle’, as fat becomes centred in the lower half of the face than in the upper. If the sagging is very pronounced, a face lift may be the only solution, however, if caught early enough, it is possible to keep these ageing signs at bay. Sagging skin requires moisture and help with the structure.
If skin has begun to sag it means the levels of collagen are also decreasing. Collagen acts like a springs in a mattress, keeping the skin outside plumped up and with a definite structure. Olay Renegerist 3 Point Treatment Cream, £29.99, contains targeted peptides which help to plump up the skin, lifting it and rehydrating.
According to the skincare company Avene, approximately half of the people living in the UK suffer from a least one symptom of rosacea or redness. Rosacea covers all symptoms, such as slight reddening, broken capillaries to visibly broken veins and rashes.
It is not known what causes rosacea but pollutants such as smoking, the sun and the environment are said to play a role. There is also no cure for rosacea so managing the visible symptoms is the only solution.
Light therapy has been shown to provide great results with keeping rosacea away and reducing the symptoms, but for those wanting a cream or lotion, Dermalogica Gentle Soothing Booster, £44, is fast becoming a backstage favourite for calming and controlling the skin of models who constantly have to wear make up.
As our skin ages, it loses its brightness and luminosity. Scientists believe that as we get older, our skin cell turnover starts to decrease, our circulation slows down and nutrients find it harder to reach the surface.
A good start to recovering a youthful brightness is to exfoliate the dead cells and then use a facial peel to rid the surface of cells and to speed up cell renewal. The latest skincare products that help to renew cells, work on your skin for 24 hours a day.
Try Darphin Hydraskin Serum, £41, which helps to boost the energy in skin cells and has a great formula that leaves your skin feeling soft and radiant.