Barbour is a brand more usually associated with the so-called Green Wellies Brigade. But now renowned British fashion house Barbour is set to adorn the latest Apple and Samsung gizmos.
Barbour, manufactured in South Shields in North East England, has long been renowned for its quality wax jackets worn by the country set, including the Queen and the Duke of Edinburgh who are often seen at hunting parties wearing the traditional green garments.
And, more recently, Barbour has enjoyed a huge upsurge in the fashion stakes as the likes of supermodel Kate Moss and style icon Alexa Chung chose to wear its jackets out and about. The brand has become much more mainstream with everyone from trendy teens to city slickers wearing the range.
Now, Barbour, which is still very much a family concern with Dame Margaret Barbour serving as chairman, has announced it is producing its traditional quilted jackets to fit the iPad and iPhone along with Samsung products.
The stylish covers are instantly recognisable as having been produced by the iconic house of Barbour, with diagonal quilting and Barbour branding. They begin at £39.95 for iPhone 5 and £54.95 for an iPad cover.
It’s all part of Barbour’s strategy to appeal to a younger customer base in a bid to keep its business flourishing.
Barbour’s managing director Steve Buck spoke of the company’s delight at the new product launch. “We are introducing mobile technology cases into the range as a direct response to our customers who have been asking us for these products for a while.”
He said Barbour had chosen to work with accessories manufacturer Proporta on the range because of their renowned “expertise and creativity in this area.”
“By incorporating our iconic quilting and tartan materials into the cases, it makes them instantly recognisable as Barbour products,” he added, “and they are a natural accompaniment to our clothing and accessories as we continue to evolve as a global lifestyle brand.”
Already, the new cases have won legions of fans. Kate Gilbert wrote on handbag.com that the cases would be fit for Kate Middleton, adding: “All you need is a couple of polo ponies and you are ready to rumble.”
And Nick Carvell, who is fashion editor for GQ.com also has high praise for the range which brings all of Barbour’s traditional detailing – quilting, waxing, cotton and tartan flashes – to technologically advanced devices. “We’re big fans of the bright red quilted iteration,” he says, “which is quite possibly the most patriotic way we’ve seen to set yourself apart from the sea of smartphones out there.
It’s just the latest step in the Barbour success story. Keen to keep its production in the UK, Barbour has recently launched a training academy for machinists.
And, last year, the first reported pre-tax profits of £17m, a mammoth 51 per cent profits growth, up from the 11 per cent growth Barbour enjoyed in 2010.
We’re sure it’s only a matter of time before we spot the Barbour covers adorning the gizmos of celebrities and fashionistas.