The 18 Hour Dress: Ultimate £50 Dress will take you from Day to Night

Do you sometimes wish that there was some kind of miracle dress that you could wear all day long at the office then with just a few accessories jazz it up for the evening? Well now, thanks to Debenhams and Jasper Conran you can. Conran has designed a belted dress that will last a full 18 hour stretch, allowing it to be worn during your work day and then out for the evening’s party time with no creasing, wrinkling and staying as fresh as a daisy. This ultimate day-to-night dress has been specifically designed to be versatile to see you through the school run, the office and the Christmas party.

The £50 ultimate dress was created following reports that 80 per cent of women want dresses capable of lasting the whole day. Japser Conran stepped in and with his knowledge and know how of the female form, designed the belted knee-length and sleeveless dress to be work and party appropriate. Carie Barkhuizen, who is a spokeperson for Debenhams says, “Our research shows that cash-strapped women now want ‘desk-to-dance-floor’ and look for great prices. The pressure on the purse due to the economic climate has resulted in a new breed of party dress for 2011. Women no longer have the time or money to have an outfit for every occasion – and so the 18 hour dress is becoming the holy grail of every working lady’s December wardrobe.”

Not only that, the research also revealed that over 70 per cent of women are willing to spend up to £20 more than usual on a dress, if they could get extra wear out of it. Carie says, “This trend is all about maximising cost-per-wear; the dress works from 7am to 1am and can be worn more than once, with just a lipstick and shoe change to mark the transition between occasions.” Here is the blurb for the Jasper Conran Dress:

Jasper Conran Black Women’s Belted Shift Dress – £50

This black shift dress from J by Jasper Conran features an a-line neck line with knot design, zip fastening on the back and a red belt.

  • Back length: 100.5cm
  • Concealed back zip fastening
  • Neck: A-line
  • 72% polyester, 20% viscose, 8% elastane
  • Lining: 100% polyester
  • Machine washable

Available to buy from www.debenhams.com

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