Here on Shoppersbase we reported last year on how the 26 year old Russian tennis star, Maria Sharapova revealed details of her sweets and candy collection, known as Sugarpova.
Now we can reveal that the sugar sweet tennis ace has added another string to her tennis racket, by expending the Sugarpova range to include accessories.
Miss Sharapova gave a special launch party at Henri Bendels’ in New York City last week, to showcase her new range, and spent time afterwards signing autographs for her waiting fans.
Miss Sharapova explained why she went back to Henri Bendels to launch her second collection in an interview with WWD: “Henri Bendel was one of the first supporters of Sugarpova; we actually launched the candy there in the New York Fifth Avenue flagship exactly one year ago, and we were both eager to keep expanding the partnership,” she added: “The [new collection] will keep the fun, bubbly and sweet vibe going strong.”
The Sugarpova range of sweets is now one year old, and Miss Sharapova thought it would be a great idea to celebrate this anniversary with the new accessory launch.
In a statement, the tennis star said: “It has been such an exhilarating first year for Sugarpova and there is nothing more exciting than to celebrate this milestone by creating an exclusive accessories line with Henri Bendel,” adding: “These accessories are fun and chic while multifunctional.”
The new fashion accessory collection includes several different style t-shirts, hats, hair clips, earrings, make-up and accessory bags, and all feature the Sugarpova big red lips logo.
Miss Sharapova first hinted back in June that she was planning an accessory range to compliment her Sugarpova candy brand, but the tennis ace hit the headlines earlier this week when the media reported that she was thinking of temporarily changing her name to Sugarpova for the US Open, in an effort to promote her brand.
She decided not to, saying: “In the end it just proved too difficult,” she explained. “But that’s only the beginning – we want to keep surprising people and sharing the fun.”
Miss Sharapova’s accessory range is available to buy from Henri Bendel, and prices start at $22 for a vest style t-shirt, to $58 for a pair of pave style earrings.
You can check out the full range of Sugarpova items, including the candy collection, by visiting henribendel.com