Serums are different from moisturising creams in that they can target specific skin areas, such as ageing, acne, rosacea and dry complexions. They typically do not contain emollients or sun screens, which makes them ideal to pack in concentrated amounts of anti-oxidants or anti-ageing ingredients.
They are also generally very lightweight and therefore have a tendency to penetrate the top layers of the skin more easily.
We’ve picked ten of the best anti-ageing skin serums, from ones which won’t break the bank to others you may need to save up for:
BEST BUDGET BUYS
This is the new generation of serums from the famous UltraLift range. The difference with this product is that it features anti-ageing plant cell technology. Wrinkles are less defined and skin is plumper. Testers say “It’s like having a face lift in a tube.”
More wrinkle improvement with Nivea’s serum and testers were delighted with a glowing and a more lifted look to their skin. One said that there was a marked improvement on her ‘décolleté area’.
Great for diminishing fine lines and even more deeper wrinkles, this serum from No7 has clinically proven results and continues to deliver high performances test after test.
BEST MID – RANGE BUYS
Called a ‘Facelift in a bottle’, REN provides instant firming, lifting and plumping of the skin. It also boosts the skin’s elastin production to keep the face looking taut and improves long term skin firmness.
This serum is packed with hyaluronic acid and anti-ageing bio-actives and is omega rich, making it a forerunner in anti-ageing. It hydrates, smooths and significantly banishes wrinkles and a little goes a long way.
If you are looking for a totally natural serum this is the one for you. No nasty parabens or animal ingredients, this serum contains refreshing chamomile flowers, lavender water, orange leaves, red thyme, sage and fresh mint, and leaves your skin feeling rejuvenated.
This serum is great for correcting uneven skin, as it neutralises uneven colour, soothes rough and irritated skin and actually stops the pigments that make age spots.
BEST TOP RANGE BUYS
- Estee Lauder New Dimension Shape & Fill Expert Serum: £62 for 30ml, esteelauder.co.uk
A shape defining serum here, if saggy skin and slack jowls are your problem, invest in this brand new product. Using innovative technology, this serum plumps up skin and improves volume, definition and structure.
- Oskia Super 16 Pro-Collagen Super Serum: £80 for 30ml oskiaskincare.com
Containing 16 nutrients that all battle against the signs of ageing, this serum has a collagen booster that defies the ageing process. It reduces fine lines and provides super hydration which instantly rejuvenates the skin.
- Shiseido Bio-Performance Super Corrective Serum: £89 for 30ml, houseoffraser.co.uk
If you have the cash to splash, this is the serum to buy. Wrinkles and fine lines disappear before your eyes after only a few days of use. After two weeks, skin appears younger-looking, plumper and lifter, and even deeper wrinkles, that many serums struggle with, are less defined and softened. A MUST BUY.