There’s new terminology in every fashionistas book that is guaranteed to strike fear into major High Street retailers such as Warehouse, Topshop, Miss Selfridge and New Look.
It’s a phrase that has been coined by canny super smart shoppers who, aware of fashion’s ever changing trends, are turning to the supermarkets for their clothing. Supermarket chic is a new term in which clever girls buy the most attractive supermarket dresses, coats, boots and woollies, and use them to compliment what they already have in their wardrobes.
And who can blame them? With a double dip recession, unemployment at its highest, and salaries at a pay freeze, fashionistas have to be extra careful where they spend their money. And if the supermarkets are doing such a great job of following the trends, and in some cases, even starting them, who are we to blab about where we are buying our clothes from?
Take my best friend who popped over the other day in a bang on trend butterfly print, dropped waist dress, which she’d teamed over a skinny tee shirt and orange tights with long black boots. She looked amazing and I had to know, was the dress Warehouse? It looked as if it was from their latest range.
No, she smiled smugly, “Florence & Fred at Tescos! £14 quid!” So okay the fabric was not as good quality as you’d expect but she could have got away with saying it was a high end brand.
And my point is, with fashion changing so rapidly, even with double collections now in a single season, who has the money to spend on expensive one off dresses or outfits that cost around £50 for a single item? When, a trip during your weekly food shop will enable you to get a whole outfit for that, and you might even get points too!
To take advantage of supermarket chic, pick out their trendiest items, you know the kind, dresses with great prints, or stylish tailored ones such as ponte frocks in good quality material. Asda and Tesco had some fabulous ones over the summer and we can only hope with the colder weather drawing in, they’ll update their collections. Now look at jeans and trousers.
I have just come from Asda and they are selling jeans from £8 a pair, in some great Fall colours, and all in a skinny style. Fabulous for this season! And don’t forget the sales where you can pick up bargains from last season, such as staple items like jeans, skirts, jumpers and plain tops for a couple of pounds. Here are some of our best finds from the supermarkets:
F&F Button detail shift dress – £16.00
60s styling is big right now so pick up this solid colour shift dress with gold tone button detailing at the pockets to make sure you are up to date on with the trend. This style can easily be worn in winter with tights, boots and a longer cardigan.
F&F Tipped coat – £35.00
A classically styled, double-breasted swing coat with contrast colour trim and bright polished buttons. Wear with skinny jeans for a contemporary casual look, or team with trousers for a more formal aspect. A truly versatile piece for the Autumn.
GEORGE @ ASDA
Ponte Skater Dress – £18
Fabulous and stylish Ponte skater style dress with colour block mock collar, pleated skirt and clasp fastening waist belt. Care instructions: Machine Washable. Fabric composition: 76% Polyester, 20% Viscose, 4% Elastane.
Sheer Floral Print Blouse – £12
I love this blouse and you really could not tell it was not made by one of the top high street stores. A gorgeous sheer floral print blouse with contrast collar and button placket. Well done George! Fabric composition: 100% Polyester.
G21 Animal Print Gilet – £18
G21 animal print padded gilet with hidden zip and toggle fastening, pockets to the front and faux fur trim hood. Cool and coordinated, G:21 is your one-stop shop for today’s hottest trends. In carefully synchronised colourways, our expert edit of key shapes makes styling your new look a cinch. Fabric composition: 100% Polyester.