Star Wars The Force Awakens the Fashion Industry

Fans of the hugely successful Star Wars films have been waiting eagerly for the latest instalment in the movie franchise – Star Wars: Episode VII – The Force Awakens.

Early pre-sale ticket signs are showing that this film is set to be the highest grossing film to date, as it has already passed the $50 million ticket sales figures.

To give you an indication of what this means in movie terms, Avengers: Age of Ultron and Jurassic World both took more than $1.5bn in ticket sales, but Star Wars has now sold more tickets prior to its release than any other film.

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Not only this, but interest surrounding the film is at fever pitch. Trailers and clips released online have garnered views of 405 million, that’s almost double the amount for the Avengers: Age of Ultron – 250m views, and Jurassic World – 217m.

As with all successful film franchises comes the merchandise, the added extras that keep the fans happy. And Star Wars is no exception. This year has seen an explosion of products, but mostly in the fashion world, with some input from quite unexpected quarters.

Designers have taken inspiration from the galaxy to create a range of out of this world pieces. In fact, the characters of C3PO, Chewbacca and an army of Stormtroopers featured heavily in Bobby Abley’s Spring and Summer catwalk show for 2016.

L-R: Timo Weilland, Rag & Bone, Parker

L-R: Timo Weilland, Rag & Bone, Parker

Even charitable causes got in on the act, with a collection of designers creating pieces for a special auction to raise money for Great Ormond Street.

Force 4 Fashion is a new charity initiative that helps to bring the fashion and the film industries closer together.

To commerorate the release of the new film, Disney Consumer Products and Bloomingdales have commissioned outfits fit for the galaxy itself, with the help of the world’s top designers. These include Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland, and Todd Snyder.

L-R: Rag & Bone, Diana Von Furstenburg, opening Ceremony

L-R: Rag & Bone, Diana Von Furstenburg, Opening Ceremony

“Bloomingdale’s is thrilled to join forces with such a historic yet continually ground-breaking film,” said Anne Keating, Bloomingdale’s senior vice president of Public Relations, Special Events and Philanthropy.

“We are excited to fuse fashion with pop culture to raise awareness and funds for our long standing partner, Child Mind Institute, which has been a pioneer for children’s mental health.”

L-R: Cythnia Rowley, Giles Deacon

L-R: Cythnia Rowley, Giles Deacon

“This collaboration celebrates the distinctive synergy between film and fashion in the run up to an exceptional moment in the history of pop culture,” says President of Disney Consumer Products, Leslie Ferraro.

L-R: Ovadia Sons, Halston

L-R: Ovadia Sons, Halston

“We’re excited to see how this incredible line up of designers interpret Star Wars characters in unique ways, as well as to raise money for a great cause.”

The outifts will be one display at Bloomingdale’s NYC flagship store on December 3rd, after which they will then be auctioned off between December 2-18 by Bloomingdale’s on CharityBuzz.com

The proceeds will go to the charity Child Mind Institute with best wishes from Star Wars: Force For Change, which is a charitable group that endeavours to help people make a positive impact on the world.

The film’s costume designer – Michael Kaplan has also designed three limited edition “little brown bag” shopping tote bags which are reusable and only available to buy at Bloomingdale’s just before Thanksgiving.

For those who cannot afford designer prices, we have found some clothes that won’t trouble your bank account:

Trooper Helmet tote bag, £6.99, Something Geeky

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Darth Vader Evolution Star Wars Mens T-Shirt, £14.99, Big T Shirt Store

vader-evolution-yellow-mens

Two Tone Trooper. £14.99. EMP-Online.co.uk

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Star Wars Jedi Adult Fleece Robe, £19.99, Argos

argos

Star Wars pure cotton Falcon jumper, £29.50, Marks & Spencer

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Star Wars pure cotton Storm Trooper jumper, £29.50, Marks & Spencer

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Star Wars knitted Fighter Xwing Fair Isle jumper, £34.99, Truffle Shuffle

fair isle

R2-D2 Carry-on luggage bag, £53, ThinkGeek

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Darth Vader slipper, £105, ThinkGeek

darth

Kickers Storm Trooper print boot, £109, Very

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Skywalker platforms, £210, Irregular Choice

irregualr choice

Emma Shipley Darth Vader scarf, £255, Selfridges

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For more information visit StarWars.com

Star Wars: The Force Awakens, opens in cinemas on December 18.

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