Getting the perfect tan has always been a bit of a minefield, from those pesky streak marks to that tell-tale biscuit smell. In fact, achieving a sun kissed glow has so many pitfalls that many of us simply stick to pale and uninteresting.
Not any more, as St Tropez are about to release a product that which means getting the perfect tan could be as simple as taking a shower.
The St Tropez Gradual Tan in Shower Lotion is a new product that has been developed to use in the shower. It works when you lather it on, then leave it for three minutes before rinsing it off. So no more walking around like John Wayne, or leaving brown stains on the bedsheets.
Experts in the tanning industry are hailing the product as ground-breaking, and it already has the endorsement of supermodel Kate Moss, who said that it ‘couldn’t be easier to use’.
The product is not in stores yet, but has garnered a waiting list of over 8,500 people, who want to get it ahead of its release later next month.
As far as we are aware, the new St. Tropez is the first ever tanning product to use water in order to develop a tan. You wash as normal with a shower gel, then turn off the shower, lather the lotion onto wet skin and then wait for three minutes before rinsing it off fully.
St Tropez state that the colour will then develop gradually over the next eight hours. And the best thing of all is that the product will not leave marks in the shower or stain the towels.
Subsequent uses will then gradually build up the colour depth over repeated applications.
The reason the lotion works with water is down to a substance called DHA, which starts to develop on contact with wet skin.
St Tropez developed the product after research revealed that 80% of the UK wanted a ‘holiday glow’ but did not sue self-tanning products.
The reasons for this were varied, but typically people did not like the time it took to put the tanning products on, and there were concerns about streaks. People were also unhappy about marks on clothing and bedding.
A spokesman for the brand said: “This no nonsense hero allows you to minimise grooming time and enjoy an even and natural looking glow, without the fuss and time traditionally associated with tanning – perfect for those with busy lifestyles, or if you’re simply looking for a low maintenance all year round glow.”
Kate Moss said about the brand: “St.Tropez Gradual Tan In Shower Lotion couldn’t be easier to use and there’s no need to wait around for hours – in the three minutes that it takes to work, I just comb through my conditioner, before washing it off.
“And as it builds in colour you can use it daily; you don’t go from pale to bronzed instantly, it just gives you a subtle hint of colour and a healthy glow, which I love.”
St. Tropez say that they created the product for people who want to fit in tanning around their everyday lives.
It will be available exclusively at Boots with an RRP of £14.50 on June 1.