SsangYong Korando: The Cheapest 4×4 on the Market?

You may not have heard of the name, you may have problems pronouncing it even, but the SsangYong Korando SX, launched on Monday August 6, is surely set to be this years best selling 4×4. With a range of exciting features as standard, a great 5 year limitless mileage warranty, the Korando’s starting price is an amazing £18,795! The Korando has Italian style, with Korean efficiency, as it is designed by Giugiaro, the leading Italian car designer famous for designing Ferraris, BMWs, Maseratis and more. Now he has matched his passion for design with Korean quality.

The SsangYong Korando SX is the lowest priced 4×4 crossover in the C-segment. It comes equipped with a ‘torque on demand’ all wheel drive system and a cleaner 149ps 2.0 litre engine. This car has more pulling power than its competitors, with a 2 tonne towing capability and is backed by a 5 year limitless mileage warranty. Although the Korean brand is relatively unknown in the UK, the car’s highly competitive pricing is the thrust of the campaign, and unashamedly invites customers considering cars from other brands to look seriously at SsangYong. “Whichever model you choose, the SsangYong Korando offers a huge price advantage over its nearest direct competitors, saving from £2,805 to nearly £6,000 in one case,” says Steve Gray, marketing and communications director of SsangYong Motor UK. “Broadcasting this message on television is a massive investment by us, but it makes absolute sense and further demonstrates our commitment to invest in the brand and support our growing network of dealers. The campaign is designed to stop the audience in their tracks, and communicates a simple message very powerfully.”

The Korando’s main features are listed below:

  • Powerful 2.0 turbodiesel
  • 2 tonne towing capability
  • 2 wheel drive or 4×4
  • Low CO2 emissions
  • High spec interior as standard
  • 5 year limitless mileage warranty

Colour options are:

SsangYong have a long history, stretching back more than 50 years to the early 1960s when it made Jeeps for the US Army. This has proved to be a great success for SsangYong and set them on a path it has followed ever since: making rugged vehicles that can withstand the punishment of rural environments, heavy loads and unmade roads without passing discomfort on to its passengers. SsangYong vehicles have always been known for being mechanically strong, very well built and extremely capable, and recently they have brought increasing levels of technology and refinement into its workhorses. The new SsangYong SX model, the latest in a long line of Korandos, proves that SsangYong can mix it with the best, and win. While it still has markedly more sheer pulling power than rival crossovers, the new Korando is also a highly advanced road car in every way. In terms of performance, efficiency, cabin comfort, refinement and design, it’s also looking better than a lot of big-name rivals.

To find a dealer or request a brochure visit ssangyonggb.co.uk.

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