Sony snapshots: A trio of new cameras

There’s been anticipation since electronics firm Sony revealed three new digital cameras catering for everyone from amateurs to serious professionals. Now, shutterbugs will soon be able to get their hands on the new arrivals as internet retailer Amazon says it is about to start taking orders.

Here, Shoppersbase takes you through the trio of new devices.

Alpha A99

While most professionals are split between Nikon and Canon, those big names now have serious competition. The Sony A99 is the firm’s first new full-frame camera for four years. Its last top-end model was the A900 but its successor has been given a raft of improvements.

Targeted firmly at the professionals market, it costs a whopping $2,800, so it’s not the sort of kit you pop into a beach bag to take some snaps of the kids.

It has an impressive 24-megapixel 35.8 x 23.9mm sensor and features improved technology for boosted quality photos in low light quality.

Where it sets itself apart from its rivals is in its size and weight. Any professional photographers who have carried camera equipment around all day from job to job will appreciate that it is smaller than rival DSLRs and weighs just 734g.


This is Sony’s smallest full-frame sensor camera ever. Weighing just a pound, it still packs a pretty big punch with a pro DSLR-level 24-megapixel 35.8 x 23.9mm full-frame sensor.

But if the size has attracted you, there are a few downsides. The RX1 comes with a 35mm Carl Zeiss lens, which is high quality but there’s no ability to change lenses. Costing $2,800, that may obviously put many professionals off.

Around the lens are three rings which are the way you set aperture, adjust manual focus or switch the lens to macro focusing. Sony is claiming that the RX1 feels as if it comes with two lenses because of that macro focusing component.

It will be an exciting proposition for those buying into the premium compact camera market and could be a real contender against competition such as the Fuji X100 and the Leica M9.


This one costs $850, or $1,000 if you want to buy it with three new lenses, so will satisfy the serious hobbyist. The mirror-less NEX-6 is not a DSLR but it does have a decent 16.1 megapixels and can shoot 1080p video at 60fps.

It doesn’t have a touch screen but instead a dial which is styled like that on a DSLR along with a digital view finder. It gives the NEX-6 a more expensive feel and makes it look more professional than many point-and-shoots.

The NEX-6 is very firmly aimed at the middle of Sony’s existing high-end NEX-7 and its enthusiast level NEX-5R, so should appeal to traditional DSLR customers who are looking to produce high quality images while carrying around a smaller camera body.

Which of the three to opt for clearly depends on whether you earn your living by looking through a lens or whether it is simply something you do for a hobby. But Sony’s latest gizmos may even tempt the most devout Nikon and Canon fans away from their usual cameras.

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