Should Meat Eater Gwyneth Paltrow Front a Vegetarian Food Campaign?

There are several reasons why Gwyneth Paltrow is well known. Her illustrious acting career, her marriage to Coldplay’s frontman Chris Martin, blogging on her very own website, writing family cook books, her healthy eating lifestyle, the weird names she and hubby gave to their kids, well, she can’t be perfect can she?!

And so on. But more recently, our Gwynnie has been bringing her healthy lifestyle into the public eye, via her blogging site Goop, and uses this media to impart various tips and advice she has picked up along the way.

When she first arrived in the UK she famously dissed our favourite British classic dish of bubble and squeak, calling it ‘old vegetables cooked up again’, but to be fair, it is an acquired taste. But in the last few days, our Gwynnie has caused a little bit of a debate amongst the media. In case you weren’t aware, Gwynnie is a part-time vegetarian, (also known as a ‘flexitarian’), and eats meat when she fancies it.

Nothing wrong with that, as eating vegetarian meals can only be good for you, I mean, we are supposed to get our ‘5 a Day’ from somewhere.  But some people think that as Gwyneth is not a full on vegetarian, she has no right to be advertising vegan and vegetarian meals. Why on earth not? Surely the whole point of an advertising campaign is to reach as many people as possible?

And even on the packaging, Gwyneth admits that she is not a vegetarian (yes I do speak Austrian…) but she still loves the Spar Veggie range nonetheless. So what better endorsement than a person who on ocassion eats meat, to state that they also enjoy vegetarian meals?

However, I digress as it does not appear to bother Austrian company Spar Veggie, sold at Spar supermarkets all across Austria. Gwyneth has been busy, as the new celebrity face of the brand, filming the new adverts in Paris over two days, where presumably they do not know of her darker meat-eating side.

Meat Eater Gwyneth Paltrow Front a Vegetarian Food Campaign

Gwyneth talks about the veggie food line, “They are a real healthy alternative if you want to quickly serve something.” And the thing is, you actually believe that she really does eat the stuff. I can imagine her popping a couple of pots in the microwave for Apple and Moses.

The food range offers 43 fresh and frozen options, uses only the freshest of ingredients and more than 70% of it is organic. Gwyneth should know all about cooking, she has written a cook book, My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness, which feature several vegetarian recipes in it for the whole family.

And we can all agree that eating more vegetables adds essential vitamins and minerals to your diet, which increases your antioxidant intake. So should she have fronted the vegetarian campaign? Is there any such thing as a part-time vegetarian? The director of Austrian Spar, Dr. Gerhard Drexel, does not seem to think it matters much, instead he appears pretty chuffed with snapping up the flexitarian saying, “Gwyneth Paltrow is the ideal of the modern-day, food-aware young woman, who knows having meatless meals is a good idea now and again.

She loves the idea behind our new product line. We are overjoyed to have Gwyneth on board.” The food range launch today on Austrian TV and billboards through-out the country and if you live in Austria, take Gwynnie’s advice, “They are a really healthy alternative to grab and go!”

Meat Eater Gwyneth Paltrow Front a Vegetarian Food Campaign

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