Servis – The comeback kings? British appliance brand relaunches

You might remember your Mum or Grandma using a Servis washing machine – those sturdy looking box-like appliances with the red logos on the front.

Well, now Servis is making a comeback. And this time, along with laundry devices, there’s a retro-style fridge freezer that could rival Smeg’s designs for those who are on a budget.

While Italian firm Smeg is deservedly renowned for its quality, its fridge freezer can set you back around £1,200. If it’s a price tag you can’t afford or you don’t want to splash out that much on an appliance, then Servis could offer you an alternative, at a recommended retail price of £799.

Servis has been around since 1929, so it is perhaps fitting it has looked to the past to design its latest white goods.

Its retro fridge freezers look strikingly similar to Smeg’s iconic designs, combining “the appeal of the old with the practicalities of the new”.

With classic 1950s curvy lines, the fridge freezer stands 185cm tall, has an A+ energy rating to save you money and comes with a sizeable capacity of 231 litres of fridge and 87 litres of freezer space.

There’s also a reassuring five-year guarantee, no frost for easier cleaning and a stylish-looking chrome wine rack that’s perfect for storing your drinks.

But as well as all the practicalities, it also looks pretty good.

A Servis spokesperson said: “Servis is rightfully proud of its heritage. Having been one of Britain’s best-loved brands since 1929, we’re not only synonymous with dependability and reliability but also pride ourselves on the distinctive design of our domestic appliances. That’s why we’re bringing the past back to the future with our new, fabulous-looking 1950s-style frost-free fridge freezer.”

The device comes in either classic cream, chilli red, pistachio green or tangerine dream. While the cream version will look great with any kitchen colour scheme, the more vibrant devices will provide a focal point for the most used room of the house – allowing you to coordinate your small appliances with your fridge freezer.

All the authentic details have been taken care of too. There are curved door handles, sleek silver and chrome-bordered interiors and stainless steel-effect balcony trimming.

It’s a welcome return for a brand that has a long history as one of Britain’s best-loved names. But, it may not have come into being at all but for a twist of fate. Its founders Walter Wilkins and Tom Mitchell had been booked to cross the Atlantic on the ill-fated Titanic in 1912, but pushed their trip back until later that year.

Back home in the UK, Walter told his wife all about an invention he’d discovered during his trip, the washing machine. With his wife keen to have one of the time-saving devices herself, she was convinced lots of other people would love one too and suggested he start manufacturing them.

The first gizmos were pretty simple looking tubs, fitted with a kind of paddle inside that you had to operate by hand. Gradually, new power sources became available, and motors were added.

So, where once Servis was coveted by 1950s housewives, the brand could now be the must-have for trendy families and professionals who are looking for a cool, yet trendy appliance.