This has to be one of the best collaborations of the year. LG and Prada have come together to launch the KE850 smartphone, H&M teamed up with fashion house Maison Martin Margiela to create a radical collection, and New York socialite Iris Apfel partnered with Mac to create a vivid make-up palette.
But none of those, surely, can hold a candle to the new Star Wars/ Angry Birds partnership. This article works best, we feel with the Star Wars theme tune, so feel free to hum it as you read on…
From the creators of Angry Birds, comes what could be their biggest hit to date. Rovio is moving the addictive Angry Birds action to a galaxy far, far away, with characters based on all those best-loved, and most-hated, from the Star Wars franchise.
The good guys, Luke Skywalker, Princess Leia and Han Solo will be going into catapult-based battle with the evil forces of Darth Vader and the rest of the Empire.
Lucasfilm’s president of licensing and consumer products marketing Paul Southern said there would, however, be some key differences. “They are not Angry Birds dressed up as Star Wars characters. They are characters in their own right,” he said.
Mr Southern did add that: “You will see a pig-esque Vader and pig-esque stormtroopers.”
And we can see already from the publicity material that the red bird will get the role of Luke Skywalker while Princess Leia becomes a pink bird with her trademark hairstyle, and Han Solo’s furry co-pilot Chewbacca is also instantly recognisable in his feathered guise.
We can hardly wait, but we’ll just have to as the game is not scheduled to go on sale in Apple’s app store until November 8th.
Not only can you play as versions of the characters, you get to travel to movie locations from across the saga, including the home planet of hero Luke Skywalker, Tatooine, and the ice world Hoth, the sixth planet of the remote system. There’s even a specially-adapted version of John Williams’ instantly recognisable score as part of the package.
Created with Lucasfilm, it is just the latest venture by spectacularly successful Finish developers Rovio. It is the second film tie-in the game has come up with, with Angry Birds Rio, based on the movie about an animated parrot, being released last year.
Rovio has so far set up a Tumblr page to let fans know about the impending launch, but there’s not much on there at the moment.
We are also expecting a launch at Toys R’ Us of plush toys and costumes to tie in with the new game version. So far, Rovio has sold $25m worth of official Angry Birds plush toys and, with the new range appealing to both Angry Birds fans and Star Wars collectors, this set is sure to prove more popular than ever.
There seems to be no end in sight to the Angry Birds’ series. We wonder what will be next.