Rihanna announced yesterday that her highly anticipated collection of clothing for River Island will launch during London’s Fashion Week. But if you wanted to get a first glimpse, you’ll be disappointed as the event is invite only and will be held on Saturday February 16.
Rihanna said: “Launching at London Fashion Week is a dream come true for me. I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”
Her collection, which includes accessories, will be available to buy in River Island stores all over the world online from Tuesday March 5, but you can sign up on River Island website to receive email notifications of press releases and first look previews. Her collection will also showcase at US brand Opening Ceremony in the States and Japan.
Ben Lewis, who is the chief executive for River Island, is delighted that Rihanna is designing for the High Street brand. He said: “We are very excited to present our Rihanna for River Island collection at London Fashion Week,” adding, “This is the perfect platform to showcase Rihanna’s design talent and ambition.”
The Barbadian singer is renowned for her colourful and daring wardrobe choices, so she is a natural to front a campaign for the edgy retailer River Island. And typically, Rihanna put her heart and soul into the collection, by designing each of the 50 items herself.
Rihanna will have the fashion eyes of the world on her as a she debuts her collection at London Fashion Week, and experts will be quick to comment on her choice of cuts and colours. One such pundit, Anna Wintour, editor of Vogue, is unlikely to pull any punches if she dislikes the range.
Rihanna is following in the footsteps of her boyfriend Chris Brown, who recently launched his own collection of clothing called Black Pyramid. Brown described the artwork which adorned many of the pieces in the range, as reflecting an ‘unknown’ part of him. He commented: “We really haven’t mastered the art of making a pyramid ourselves, like the ancient ones. The black pyramid label is basically an unknown art. So I think my painting, my designs, whatever I do fashion wise is unknown to a lot of people.”
Fans of Rihanna will be hoping that her descriptions of the collection will be a little more comprehensive, and although no images have yet been released of the range, the singer was pictured wearing a blue boilersuit from the collection in November.
For more information, visit River Island.