Rihanna to Create Makeup Brand ‘Fenty Beauty’


Photo Credit: Getty

Now you can not only smell like Rihanna, look like Rihanna, but you can do your make-up like Rihanna.

The Barbadian beauty, who has a clothing collaboration with RiverIsland.com, a perfume range with her name on them, is now set to take the cosmetics world apart.

She has landed a deal with none other than the Kendo division of Loius Vuitton Moët Hennessy (LVMH), and plans to create a whole empire of make-up, and her fans are hysterical.

The deal, according to WWD, is worth over $10 million, which would make the 28-year-old singer one of the youngest and richest on the planet.

Apparently, creating a make-up range is something she has wanted to do for a long time, as she spoke to Refinery29 back in September:

“It’s something that I’ve always wanted to do, but I’ve always had so much on my hands. But, this time, I’m going to make sure it happens. I’m going to find some time between albums and fragrance to do that. I promise.”

David Suliteanu, chief executive officer of Kendo, said: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

This is not the first time Rihanna has dabbled in the cosmetics industry, she partnered with MAC recently and came up with RiRi Hearts and a Viva Glam lipstick in 2014 to raise funds for AIDS research.

Rihanna was not forthcoming when Refinery29.com asked her about a secret trademark she applied for in 2014:

“Oh wow, that’s crazy, how did you know that? That is definitely something I am going to have my hands on and would love to do.”

So what could she be working on right now? “There are a lot! Lashes that could just put themselves on…lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for. I mean, it sounds so unreal.”

As with everything Rihanna touches, her make-up brand is bound to soar. The 28-year-old is currently the youngest solo artist to ever have 14 number-one singles on the Billboard Hot 100 and if that’s not enough, she is only dating Hollywood superstar Leonardo di Caprio. The two were seen together at Coachella last weekend.

Getty ImagesShe has also won several awards, including nine American Music Awards, eight Grammys and 12 Billboard Music Awards.

Her latest album “Anti” was released this January to critical acclaim and strong sales.

“Kendo is honored to work with Rihanna,” Suliteanu concluded.

Her perfume empire is as strong as ever and experts in this industry reckon that she is worth an estimated $75 million in wholesale net shipments.

“Our Rihanna business continues to flourish,” said Diana Espino, global vice president of marketing and brand development.

Rihanna appears to have held on to the fragrance market, which for other stars is fading. This is because, as  Espino says “what she produces has the authenticity of a fashion icon and an entertainment trendsetter.

She is really a developer,” she noted, that in an era of social media transparency, “the consumer knows it.”

Fenty Beauty will launch in 2017.

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