No7 anti-ageing products have hit the headlines in the last few years, first with their Protect and Perfect serum, then an advanced serum, and now their latest product is about to do the same.
Boots’ No7 Restore & Renew Face & Neck MULTI ACTION Serum is the first anti-ageing serum to tackle both the face and neck, in what the beauty industry is calling a ‘ground-breaking’ move.
The serum was released on sale on Wednesday of this week and is said to be the first clinically-proven, multi-action serum that works to reduce the signs of ageing on the face and neck.
To treat the neck you typically have to use a different cream to that on the face. This is because the skin on the neck is different and ages differently to facial skin. When the skin on the neck starts to age it looks crêpey and requires different ingredients to help stop sagging and prevent the ‘turkey’ neck associated with older age.
No7 worked closely with specialist dermatologists and scientists at the University of Manchester to create the new multi-tasking serum. Boots scientist Dr Mike Bell, who was behind the team that developed the product, said that youthful skin has a spongey texture which he compared to a spring mattress.
“Oestrogen helps collagen production and helps skin cells maintain their youthful vitality. As oestrogen levels fall, the corresponding decline in collagen exacerbates loss of firmness in skin on the face and the neck.
“Calcium levels in the surface layers of the skin are also affected leading to a reduction in skin’s natural turnover and renewal process. Skin is drier and more fragile and a micro-texture or crepiness develops, which is especially noticeable on the neck.
“It was really important for us to develop a product that tackles the three key signs of ageing on the face – wrinkles, loss of firmness and uneven skin tone, as well as tackling the two additional signs on the neck; loss of firmness and micro-texture or crepiness on the neck,” he said.
Boots trialled the serum over eight weeks using 1000 women over the age of 60 and a whopping 84% of them stated that it was the best serum they had ever used. A high percentage of the women also saw great improvement in the five signs of ageing:
- Wrinkles reduced
- Face feels firmer
- Skin tone evened out
- Neck is firmer
- Neck is less crêpey
Boots say the results were “astounding” with most of the women who used the product achieving all five of the proven results.
The anti-aging serum is packed with ingredients all designed to reduce the signs of ageing, including vitamin A to reduce wrinkles, vitamin C to brighten skin, hibiscus extract to support collagen production and calcium amino acids and ceramides to combat crepiness in the neck region.
Boots’ No7 Restore & Renew Face & Neck MULTI ACTION Serum is available online and instore for £28 for 30ml and £36 for 50ml with a current offer of 3 for 2 on selected No7 products (cheapest free).