Sometimes the most successful ideas are borne out of simplicity and necessity. Take sisters, 27 year old Adrienne and 24 year old Stephanie Vendetti from Cranston, Rhode Island, both have natural red hair and both have struggled to find products and beauty items that flattered and suited them. So what did they do? They set up their own website called ‘How To Be A Redhead!
The sisters say that ever since they were at school they were teased about their red hair. Speaking to the MailOnline, Adrienne said: “Just like any other minority, you’re usually the only one out of the group with that hair color, with that skin color. I have the most transparent white skin ever, Stephanie has all these freckles, and you get picked on, we got picked on for being different.”
Stephanie added: “I was so upset about my coloring. I laugh about it now, but I dyed my hair blonde for over seven years because I was tired of being picked on!’”
The website offers tips and advice for redheads to enable them to feel more confident about their hair coloring and to embrace their natural redness. As the website states: ‘Red hair is more than a color, it’s a lifestyle!’
So why did the sisters decide to start the website in the first place? The sisters say that when they were teenagers they often struggled to find the right products for their skin and hair type. The pair started experimenting themselves and found that they knew more about what suited them than the so-called professionals. With this in mind they started exploring a wide range of products, including mascaras, bronzers, instant tan lotions etc, and put all their red hair knowledge on one website to help others with auburn locks.
And the sisters don’t endorse products that they haven’t fully tested on themselves; every featured item on their website has been used on a redhead for a minimum of 10 days and gets the “redhead friendly” stamp of approval. The site is so successful now that it has around 25 writers that contribute, and manages to capture around 75,000 unique visitors per month. The huge fan base has also garnered attention from some pretty big brands in the beauty business, as Aveno, Simple Skincare, Prescriptives, Estee Lauder now send the sisters products to review and mark with their ‘redhead friendly’ seal of approval:
“A lot of people have come to us and said, how are you going to work with brands when there’s such a small percentage of redheads? But, if you look at the numbers, you’ll see there are 70-140million redheads in the entire world, and upto 19 million in the United States alone.” said Adrienne.
The sisters have now given up their daytime jobs and concentrate on running the site fulltime, and have even designed a few products themselves, such as their first ever Redhead product of color complimenting bobbypins, which are available in three redhead shades of ginger, auburn, and midnight red:
“We chose colors that would most perfectly blend in but still make their hair pop, and we packaged them.” Stephanie explained.
And Adrienne adds: “Stephanie and I have always had a strong feeling that we had to do what we were passionate about. And we knew being a redhead was our passion. The biggest part of our mission is to give confidence to and empower redheads to feel beautiful.”