Pure Gold Collagen®: Skincare Starts with a Sip

Women of a certain age have all heard about creams and serums that promise to deliver younger looking skin. Our bathroom shelves are probably full of them. But have you ever heard of an anti ageing solution that you drink? No, me neither, which was why this product – ‘Pure Gold Collagen®‘ caught my eye. With assurances to promote younger looking skin, improve skin hydration, improve skin elasticity and suppleness, reduce the formation of deep wrinkles and promote healthy hair and nails, I had to delve a little deeper into these claims. To know how it works however, we need to be aware of how skin actually ages.

Over 75% of young skin is made of collagen, and as we age we lose the ability to replenish it. The decrease in collagen also causes a lack of elasticity in skin and as such, the structure and firmness of your skin degrades, making it thinner and more rigid. Falls in collagen rates produce an equal loss of hyaluronic acid. This reduces the moisture, suppleness and elasticity of the skin. All these factors combine to diminish this elasticity which reduces its ability to retain a proper shape.

The skin will now appear looser and sags with lines and furrows emerging. Gravity does not help as it then pulls on the skin, all leading to sagging eyelids, bags under the eyes and jowls. Now evidently, there are two primary skin ageing mechanisms; instrinsic and extrinsic. Intrinsic ageing is thought to be genetic based whilst extrinsic is due to environmental factors such as sun exposure and smoking. The outer layer of skin or the ‘epidermis’ is the skins natural barrier against environmental damage.

Deeper down in the ‘dermis’ layer contains the collagen, elastin fibres and fibroblasts which are the factors that make the skin plump and youthful looking. Fibroblasts are special cells that synthesize collagen and elastin. Skin can age both instrincally and extrinsically but structural damage is more severe in the dermis layer when the skin has aged simultaneously.

So how does Pure Gold Collagen® work when we are all used to applying creams and lotions onto the exterior of the epidermis? It is purported that the active ingredients are able to reach the dermis from the inside, to re-activate collagen formation. Pure Gold Collagen® contains a blend of hydrolysed collagen and active ingredients that act from within.

This is how it works: When taken orally, Pure Gold Collagen® reaches the small intestine where it is digested to form dipeptides and tripeptides or free amino acids. These peptides are easily absorbed across the small intestine membrane where they enter the blood stream. Through blood vessels, collagen peptides are then distributed in the human body and in particular in the dermis of the skin. This has been proven in tests involving an ‘in vivo’ experiment where it was proven that they can remain up to 14 days.

Once in the skin the collagen peptides can act with a double mechanism,

i) Collagen peptides and free amino acids provide the building blocks for the formation of collagen and elastin fibres;

ii) Collagen peptides stimulate the proliferation of fibroblasts and the synthesis of collagen and hyaluronic acid.

So based on tests and evidence provided, if you activate fibroblasts you can increase collagen synthesis and hyaluronic acid synthesis. This is the key to increasing levels of collagen and hyaluronic acid in the dermis.

If you want to try Pure Gold Collagen for yourself, here are the important links:

Pure Gold Collagen 10 Day Programme 10 x 50ml – £35.99

To buy click here or click here to find your nearest stockist. Below are some clips from media coverage on the topic.