Presidential Pinning

It seems it’s not just us who have a slight addiction to Pinning all our favourite things onto Pinterest’s equivalent to the kitchen message board.

Even the First Lady is getting involved in what is fast becoming the next big name in social media.

Michelle Obama has released a series of photos on Pinterest which give a unique insight into life for the world’s most famous family.

The photos include an image of Michelle hugging Barack in 1992, of which she says: “20 years go by in a flash”. There are also charming shots of the couple’s wedding day, of the pair celebrating after Barack’s 2009 inauguration and of him enjoying family moments that any other dad can relate to – skimming stones across the water and watching his daughters play sport.

Michelle has also pinned recipe ideas including scrumptious-looking cookies made by her daughters’ godmother Mama Kaye.

It would seem the First Lady is well aware of the marketing power of Pinterest and is keen to get involved in her husband’s re-election campaign, presenting an ordinary family life to potential voters.

For those who haven’t signed up yet, Pinterest is an online board that lets you “pin” all your favourite images onto a single webpage. You can then share pins, or browse pinboards created by others, re-pinning anything you particularly like the look of.

With a kind of Good Housekeeping type vibe, Pinterest has become a popular tool for users who are planning their wedding, decorating their home or sharing recipes, as it works best for getting a visual message across.

The brainchild of Ben Silbermann, Evan Sharp and Paul Sciarra, Pinterest was launched in 2009 and, since then, it hasn’t looked back. Now with more than 10 million unique monthly visitors, Pinterest is the third most popular social networking site behind the powerhouses of Facebook and Twitter.

Having grown from around a million users in 2011 to more than 20 million now, Pinterest is now valued at a staggering $1.5bn, even though it has so far made no revenue.

And, while it doesn’t yet have the sort of celebrity following enjoyed by Twitter, Pinterest has still attracted some of the biggest names in showbiz.

American Idol host Ryan Seacrest has been hard at work on his Pinterest profile, with a pinboard dedicated to grilled cheese, The Hunger Games and red carpet fashion. Even Facebook co-founder and CEO Mark Zuckerberg has decided he’s not above joining the competition. After adding his profile in February, Zuckerberg has posted pins on popular movies Bridesmaids and Moneyball.

Widow of the late Beatle John Lennon, Yoko Ono, also has an account, regularly pinning news and book reviews and Ironic singer Alanis Morisette has a pinboard dedicated to old photographs and taking a trip down memory lane.

So, with impressive numbers of users, and high-profile pinners, it looks like Pinterest is well on its way to becoming the next social media giant. Whether it ever overtakes the real heavyweights, Facebook and Twitter, remains to be seen.

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