Prends Moi: First Weight Loss Fragrance Launched!

It has been long established that the sweet scents of vanilla and chocolate can have an effect on one’s appetite, by reducing the need to eat, but a new fragrance called Prends Moi has been designed to specifically combat weight gain and already has a waiting list of over 6,000! Prends Moi is said to be designed to ‘slim with pleasure’ and the formula for the scent is based on extensive research in aromatherapeutic and ‘neurocosmetics’. In fact, in studies, a whopping 75% who tested Prends Moi said that they felt it limited the need to snack, whilst a further 73% felt a feeling of pleasure.

Prends Moi is manufactured by the company Velds and been developed at the French perfume house Robertet. It costs a reasonable £29.99 to buy and the makers of Prends Moi claim that it contains ingredients which release B-endorphins, already present in the skin, which produce a pleasure signal, indicating to the brain a feeling of well being and a sensation of fullness, resulting in a reduced appetite. A ‘pleasure message’ is transmitted through the neurotransmitters (impulse from a nerve cell to another nerve, muscle, organ or other tissue) to the hippocampus (the ‘odour brain’) triggering an immediate sensation of well being, a reduction in stress and an increase in contentment reducing the need to overeat and the scents slimming action is activated.

Prends Moi is formulated with caffeine, carnitine and spirulina extract which activates the two key enzymes directly involved in fat degradation or lipolysis. As for what it smells like, well no chocolate scents but there are top notes of bergamot, mandarin, grapefruit, jasmine, ylang-ylang, lilac, with base notes of patchouli, sandalwood, vanilla and white musks making it an ideal fresh summer scent.

BIO-EC (Centre of Biological Research and Cutaneous Experimentation) carried out a study for Prends Moi on women aged between 18 and 70 years of age, who incidently were not on a diet, or medical or dermatological treatment during the whole duration of the study. The tests revealed that after 28 days of regular use of Prends Moi, 82% of the women felt a feeling of comfort after application, 75% of them thought it had a pleasant fragrance and they would wear it every day, 73% of them felt a feeling of pleasure, 75% felt it limited the need to snack, 70% felt a feeling of well being and 70% felt it acting on their eating behaviour.

Here is what the company says about Prends Moi:

“Spring 2011, Veld’s once again turns beauty codes upside-down and launches the very first Parfum de Minceur. A new fragrance-gesture, combining the pleasure of a real fragrance with the desire for a beautiful silhouette, the dream of every woman when spring arrives…”

To apply Prends Moi you would simply spray it on as you would with any other perfume and reapply whenever you felt the need to snack, or when you felt hungry. You can also massage Prends Moi to certain targeted areas to achieve further results; this apparently helps to resculpt and slim the curves and contours of the body. Prends Moi costs €56 and is available to buy on velds.fr or to save 42% on the RRP of £51.50 and buy for £29.99, visit The Fragrance Shop.

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