LaDress helping women find their perfect dress for every occasion

Whether it’s doing the school run with the kids, a business lunch with the board, or cocktails with the girls, women can spend years searching for that perfect dress.

Now, premium online fashion brand LaDress has made its UK debut with one thing in mind, helping women find their perfect dress for every occasion.

Originally founded in Amsterdam, LaDress has built up a loyal following of international customers and is now aiming to impress women in the UK.

With timeless pencil skirts, playful shifts, sophisticated tunics and sassy tube dresses, LaDress says customers will find a stunning selection of dresses in luxurious fabrics that fit perfectly into their everyday life.

With an elegant array of colours, patterns, prints and shapes, every woman can find their perfect LaDress, for work or weekend, whether size six or 16. Using only premium varieties of silk, wool, jersey and cottons, designs are continually updated incorporating new materials and customer feedback.

If you prefer something more bespoke, Unique LaDress is a collection of limited edition pieces. Released every month, each dress is a completely unique design that reinterprets a classic or introduces a new style.

Once sold, it will never appear in the collection again so you don’t have to worry about someone else arriving at a party in the same design.

Simone Van Trojen founded LaDress in 2006. A mother of two and former corporate executive, she has dedicated her career to discovering the perfect dress.

She understands the fashion needs of the modern, professional woman and is fast becoming a go-to fashion commentator. Before each piece makes it into the LaDress collection Simone wears it herself, making sure it is perfect in every way, taking on board customer feedback on the look, feel and wearability of each piece.

Simone believes there is the perfect dress for every woman, whatever their shape or size. For her, it’s elegant and easy, it fits flawlessly and feels heavenly. It attracts compliments again and again. She believes each dress in her collection is a classic that women will want to mix and match with the rest of their wardrobes, and that they will love, for years to come.

She also believes in business with a social conscience and is supporting the Because I Am A Girl campaign by Plan, which aims to give girls in underdeveloped countries the opportunity to go to school and to secure a better future for themselves and their families.

The campaign aims to fight gender inequality, promote girls’ rights around the globe and lift millions of girls out of poverty.

Founded more than 70 years ago, Plan is one of the oldest and largest international development agencies in the world. They work in 49 developing countries with a vision of a world in which all children realise their full potential in societies that respect people’s rights and dignity.

Plan’s work is made possible thanks to more than one million people in 17 countries who support Plan by sponsoring a child and LaDress is sponsoring three girls at the moment.

Prices start at LaDress start at £125.

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