They are undoubtedly the world’s biggest boy-band since The Beatles, and their global takeover shows no sign of stopping. The handsome five young lads, collectively known as One Direction, only managed to come third in the seventh series of The X Factor, but since signing with Simon Cowell, they have literally gone from strength to strength.
One Direction mania is everywhere now, with the release of their ‘tell-all’ film ‘This Is Us’ this weekend, there is also another product from Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson, a fragrance, targeted towards their legion of female followers called Our Moment.
Our Moment goes on sale this weekend to coincide with the film’s release exclusively at Harrods, and is priced between £21 and £39.
The fragrance is in a particularly feminine styled bottle in a hexagon shape, with pink hues and a crystal topped stopper, with a pink fabric fan encased within the lid. I have been advised however that the fan is actually supposed to be a flower which resembles the jasmine of the scent. And just so you don’t forget that this is a fragrance from One Direction, their faces are plastered all over the box.
Tester bottles of the fragrance are highly sought after and apparently only four were sent out to journalists, so we cannot tell you accurately what it smells like, but we can report on what others have said.
The fragrance is a very sweet scent, with notes of jasmine and frangipani, and juicy undertones of pink grapefruit, wild berries and red currants, there are base notes of dry woody musk and patchouli. One journalist who did manage to get her hands on a tester bottle was the MailOnline’s Elsa Mcalonan who said: ‘The smell lingered like a huge cloud of candyfloss’, so clearly, if you like your perfumes sweet, this could be your next favourite.
There has been minimal advertising from Harrods, as the store are anticipating this scent to be one of the biggest selling celebrity fragrances ever. The much-anticipated fragrance from One Direction goes on sale on August 25th at Harrods and nationwide from September 2nd.
The bottles are available in three different sizes, 30ml for £21, 50ml for £29 and 100ml for £39. There are also other products in the Our Moment range, a 10ml Rollerball consisting of a gel that provides an instant hit of the fruity floral scent priced at £14.95, a 150ml Body Lotion for £14 and a 150ml Shower Gel for £12.
If you are a One Direction fan and you are desperate to get your hands on the Our Moment perfume, you can buy it directly from the website they have set up especially for you! Aren’t they kind!
So what do the lads say about their fragrance? Liam said: “There was a fan on Twitter who’d made, like, a petition to have us make a fragrance, and we just kind of got the idea from them. And then, we just got really into it.” He added: “It’s quite a sweet smell without it being too strong. It’s quite subtle. This is like a complicated piece of art. A lot of love went into this.”
To buy Our Moment go to OneDirection.Edenparfums.com.