It’s been an interesting year for Olympic diving champion Tom Daley. The bronze medal winner revealed a new love relationship with a male friend, continued with the ITV hit show Splash, and now has been named as the face of streetwear brand Adidas NEO. It appears that after the successful transition from sports to Saturday night entertainment, Adidas decided that he was the perfect man to take their brand forward.
And to celebrate the new collaboration, Tom took to You Tube to announce the collection, and participated in a photo shoot campaign, designed to launch the brand.
The new collection features leisurewear that include baseball jackets, jumpers, hoodies, leggings, shirts, jeans, beanie hats, gilets, cardigans, trackpants, tee-shirts, trainers and boots; all designed to be worn everyday.
Sizes range from XS, M, L, XL and 2XL and items are priced between £11 for a beanie hat, £16 for a pair of leggings, to £30 for a sweatshirt and £60 for a baseball jacket. Most of the items come in a selection of different colours, and there are a few items for women in the collection as well.
Tom said about the collection: “It’s great to be working with adidas on their NEO label. It’s a fun collection and it’s constantly changing. The jumper I wore for the NEO shoot is one of my favourites at the moment. It’s a twist on a standard jumper and it’s exactly what I like to throw on after training with a pair of jeans.”
Tom is the first celebrity to put their name to the sports brand NEO, and he will also be the face of the label’s ‘Live Your Style’ UK campaign’, which includes a daily competition. And to maximise publicity for the brand, Tom will be wearing items from the collection on the final of ITV’s Splash! which is scheduled for this weekend.
Tom received overwhelming support for his new relationship last year in December, when he revealed on his You Tube channel that he was in love with Dustin Lance-Black.
He later appeared on the Jonathon Ross Show on ITV, where he said: “I’d never felt like anything like it before. We were at a party and I hadn’t even spoken to him all night. I didn’t know what to do or if he was gay at first. I’d never felt the feeling of love, it happened so quickly, I was completely overwhelmed by it to the point I can’t get him out of my head all the time.” He added: “I’d never had it before where I love someone and they love me just as much.”
The Adidas NEO range is available with items for both men and women at www.adidas.co.uk/tom-daley