It’s always a dilemma when you’re out and about – do you simply take your smartphone with you and rely on its camera if you spot a scene you want to capture, or do you carry a separate point-and-shoot with you too?
Well, Nokia claims to have done away with the need to ever carry two devices around with you, with its new Lumia 1020.
The Finnish multinational has just unveiled a new handset with a massive 41-megapixel sensor, claiming the new device can capture “details never thought possible from a smartphone”.
Available in a choice of black, white, or buttercup yellow, the Lumia 1020 is designed to give users the ability to zoom in and reframe their shots, without worrying about any loss of image quality.
Launched in New York’s Pier 42, the new smartphone has already impressed critics and analysts alike, who agree it features “without doubt” the best camera phone currently available.
The Guardian said: “There’s no doubt about it: photographs taken with Nokia’s new Lumia 1020 device are enormously impressive,” while Techradar describes the cameraphone as “phenomenal”.
The new handset runs on Microsoft’s new Windows phone operating system, which now has some 160,000 apps.
Using Nokia’s Pureview technology, the Lumia 1020 captures even the finest details through its zoom capacity, even those which can’t be seen by the naked eye. It also has a new feature called Nokia Pro Camera, which developers claim can make a professional out of even the most amateur photographer. Before they snap an image, the user can see exactly how the zoom and settings they have chosen will affect their final photo or footage.
And, yet another new feature, called dual capture, takes two images at the same time, in a bid to keep social networkers happy. There’s a high resolution shot, which is set aside for viewing and editing, and then a lower resolution image designed to be shared on social networks such as Facebook or Twitter.
Nokia’s president and CEO Stephen Elop, said: “We want to take people on a journey from capturing pictures to recording and sharing their lives. The Nokia Lumia 1020 will bring new meaning to pictures, and continues to strengthen Nokia’s leadership in imaging.”
But, despite all the impressive features, Nokia still has no guarantees it has a best seller on its hands. Surveys carried out by IDC recently of smartphone owners across the globe, found camera resolution came a poor 15th in a list of 23 features consumers looked for when choosing a new device. Audio quality, battery life, security and easy browsing were all top of the list.
Francisco Jeronima, a mobile phone analyst at the research firm, said consumers generally looked at their photographs either on their smartphones or via social networking, so the image quality of other manufacturers was fine for purpose.
The Lumia 1020 will be available from July 26 in the US, costing $299.99 on a two-year contract, before it is rolled out into China and key European markets later this summer.