Nokia first unveiled its 41-megapixel Lumia 1020 smartphone back in July. But now, the Finnish multinational has finally announced a UK release date.
With Apple’s iPhone announcement having just been made, Nokia perhaps felt it needed to remind consumers that an alternative is on the way, before they rush out to snap up one of the new iPhone 5S or 5C models.
The Nokia device will have a 4.5-inch screen and runs on a 1.5GHz dual-core Snapdragon S4 processor, with Microsoft’s new Windows Phone 8 operating system.
While the iPhone 5S comes in a new gold colour and the 5C is available in a choice or rainbow hues, the Lumia 1020 will be released in a choice of yellow, white or black.
And, just as Apple’s iPhone 5S has a unique selling point with its fingerprint technology, the Lumia 1020 has a major draw of its own.
Nokia is claiming its PureView 41-megapixel camera will produce some of the sharpest images possible by any digital camera, let alone those on a mobile phone.
One clever feature is dual capture, which takes a high resolution 38-megapixel image to put aside for editing, or printing, while simultaneously creating a 5-megapixel image for users to share via their social networks.
It’s certainly not the smallest device on the market though, but Nokia has still managed to cram all of that into a width of 10mm, although there is an extra 2mm for the camera lens and xenon flash.
Conor Pierce, vice president for Nokia UK and Ireland, said he was expecting a high demand. “We are delighted with the response we have received from the UK marketplace,” he said. “It is clear that there is a strong appetite for a smartphone with such unrivalled image taking capabilities. The ability to express your imaging creativity and then share instantly really does put this phone in a class of its own.”
And the device has already won rave reviews from those who have managed to get their hands on one. Wired says: “The 5-megapixel pics look terrifically good, and even when you look at them closely, they don’t appear to lose a huge amount of detail from the hi-res versions.”
Techradar, however, says: “When we first heard about the 41MP smartphone camera in the Nokia PureView 808, our initial thoughts were, ‘What a shame to put such a nice camera on a Symbian device’. Now that the camera is coupled with a marginally better platform, we can breathe a small sigh of relief.”
The new handset will be available from all major retailers and operators on September 25, with anyone who preorders a Lumia 1020 before then getting a Nokia Camera Grip, wireless charging back cover, wireless charging plate and tripod worth £150.
Nokia’s handset is comparable in price to the new iPhones as it costs £549 for a Sim-free version. But 02 has a deal for a 64GB model on a two-year contract for £37.