But now one item has appeared to have caught women’s attention, and they are not using it for its intended purpose.
Nivea Men Sensitive Post Shave Balm is a calming lotion designed to moisture and soothe men’s skin after the brutalities of shaving. However, women have discovered that it has another use; it works really well as a primer for foundation.
It has been such a hit for this reason that women across the globe has been posting recommendations to the sisterhood about it.
It was discovered accidently by Dutch YouTube star Nikkie de Jager, who had forgotten to bring her own moisturiser to her boyfriend’s house one night, and used Nivea Men Sensitive Post Shave Balm instead.
The next day she found that the product had an amazing effect on her make-up, which stayed on all day.
Speaking to her 2.8million subscribers, she said: “I realised my make-up looked flawless all day long and thought, is this because of the Post Shave Balm?
“I looked up the ingredients and the second most used ingredient in the balm is glycerine.”
And beauty experts agree that it is the glycerine in the balm that allows make-up to stick.
‘What does glycerine do? It’s going to make whatever you put on your face stick to it.’
Apparently glycerine has an extremely tacky finish to it, which then gives the best possible surface for products to adhere to.
Female users of the product have been raving about it on sites such as Amazon, Boots and YouTube.
Reviews on the Boots website stated:
‘I am female and I use this as a makeup primer.
‘It works amazing and my foundation stays in place all day. It’s cheap and good value.’
‘Although I do not use this product in its conventional sense, it works amazingly as an everyday makeup primer.
‘After hearing a lot of YouTubers talking about this product, I had to give it a try.
‘And I really am impressed, it’s affordable and does a pretty good job at keeping my makeup lasting all day, even on my oily sensitive skin.’
Another said: ‘I am a woman and I know this is unusual but it works great as a makeup primer :).’
Whilst consumers who bought the product on Amazon wrote:
‘I bought this to use as a primer for before putting on my Make Up I saw this on YouTube a few times and was very intrigued. I have used it a good amount of times now and can honestly say it’s fantastic!’
‘That’s right, after watching YouTube beauty gurus, I’ve bought this and I use it on top of my moisturiser and under my foundation- try it ladies, it is sensitive as well.’
‘It is the best make up primer I have ever used….and the cheapest which is a added bonus!’
‘I use this as a makeup primmer, to help my makeup stay on all day. It great, and I like the smell.’
‘If you’re here because you’ve heard this is a great primer for a fraction of the price of others… purchase it! You will not regret it!’
If you want to try Nivea Men Sensitive Post Shave Balm it is available at Boots for £5.35 for 100ml.