Wearable technology has definitely become the latest big thing, what with Google Glass coming onto the market early next year, and smart-watches using Bluetooth technology already being introduced into the industry. Talking of smart-watches, there are a few standalone smart-watches, including the Omate, which is capable of sending and receiving emails, texts, social media messages and voice calls. But none have been designed specifically for car drivers, until now.
The ‘Nismo Concept Watch’ has been developed by Nissan car makers and is the very first smart-watch, created by a car manufactured to be designed just for drivers.
Nissan claim that the Nismo Concept Watch will connect drivers to their cars, allowing them to check up on the efficiency of the car, by providing average speed and fuel consumption readings, and allow the driver to access vehicle telematics and performance data while on the track.
The Nismo Concept Watch will also be able to access vital biometric data, which it will receive via a heart rate monitor, connected to the vehicle’s on-board computer system. The smart-watch can also track and rate the user’s social performance across Facebook, Twitter, Pinterest, Instagram and other social media. It will work with specific apps from Nissan and will even receive messages tailored to the drivers from Nissan.
Gareth Dunsmore, the Marketing Communications General Manager at Nissan in Europe, is confident that Nissan drivers will embrace this new technology: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible,” he added: “On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”
The Nismo Watch will be available in a variety of colours, including black, white and the standard black and red. There will be two buttons for the user and the watch will fasten onto the wrist, not with a normal watch buckle, but with a snap-fit device.
As with most wearable devices, the watch will be rechargeable, via a micro-USB port, and will be powered by a lithium battery with a battery life of over seven days, if used under normal conditions.
The Nismo Concept Watch is not the first time Nissan has ventured into smart technology for their drivers, earlier this year they developed and launched the Nismo Lab, which is the first mobile laboratory, featuring highly advanced biometric training tools, including brainwave technology and JukeRide, which is a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races.
Nismo is Nissan’s motorsport and performance division, and is linked with the Nissan side of racing supercars and performance kits.
For those who want to know more, the Nissan Nismo Watch will be featured at the Frankfurt Motor Show.