She is undoubtably one of the world’s most colourful and unique pop stars to emerge from the last few years. Her ever-changing image could rival that of Madonna’s, and her outspoken views on the U.S TV American Idol have made her into a national treasure. Nicki Minaj, the 30 year old rapper, born in Trinidad & Tobago has always had a special affection for her UK fans, and to celebrate the exclusive launch of Pink Friday – her first fragrance, Selfridges are collaborating with the quirky star, on what they are calling ‘Couture By Minaj’.
The couture however is not a new clothing range by Ms Minaj, rather a set of outfits designed exclusively to adorn the bottles of Pink Friday. There are three outfits, each based on a classic look designed by Ms Minaj, they are Duchess of Pink, Starships Minaj and Whip It Like Minaj. To get your hands on one of these limited edition outfits, you’ll have to head down to Selfridges, where if you happen to be among the first people to purchase a bottle of Pink Friday fragrance on selected days throughout the launch period, you’ll receive one of these limited edition outfits.
Speaking of the process that goes into designing and creating a perfume, Ms Minaj told HELLO! magazine: ”It’s fun – it’s almost like playing dress-up. You put all these things together and hope it comes out well. When it works perfectly then you have a fragrance.”
And in designing the exclusive outfits for the bottles, she sought specialist help: ”The designers took inspiration from my outfits, so there is a dark, sexy moment; a fun, pink moment; and more of a fairytale, fantasy moment.”
Ms Minaj, who often speaks in a faux British accent whenever she is interviewed in this country, has always expressed her love for all things associated with the UK, and said that she wanted to thank her fans: ”I wanted to do something just for the UK because I always have such a great time when I visit – we are like soulmates.”
It seems that the whole process was great fun for Ms Minaj, and a dream come true, as she added: ”I have always wanted to create a perfume, I mean it’s every girl’s dream, right? It’s an extension of my personality and a way for my fans to feel closer to me.”
Pink Friday perfume is described as having delicious mouth-watering fruity top notes, with middle notes of pink florals, and base notes that include vanilla, skin musks and woods. As well as the perfume there is also a Pink Friday Body Lotion and Hair Mist available.
Each of the limited edition outfits will be up for grabs on different days of the special launch, which you can check out by logging onto Selfridges.com. The outfits are not available by purchasing the perfumes online.
Nicki revealed details of her Pink Friday launch by tweeting on her Twitter page: “UK Barbz, It’s official. My Pink Friday fragrance launches @Selfridges on March 14th! I have something special 4U! Get ready #COUTUREBYMINAJ’.
Pink Friday Perfume costs £24 for 30ml, £29 for 50ml and £39 for 100ml. The Pink Friday Body Lotion is priced at £15 for 200ml and the Pink Friday Hair Mist is £12.50 for 150ml.
All available from Selfridges.