New smartphone ZTE’s P945 screen: How big is too big?

ZTE new phoneSamsung has had the last laugh after being criticised for bringing out a device that was neither smartphone nor tablet but something in between.

But, after the Korean technology giant’s Samsung Galaxy Note II , with its 5.3-inch screen, sold five million of its hybrid gadgets in just the first two months of taking them to market, other manufacturers are now looking to cash in on the desire for similar gizmos.

Now Chinese mobile manufacturer ZTE is said to have an even larger model up its sleeve, which is due to put in an appearance at the Consumer Electronics Show (CES) in Las Vegas.

Rumours had abounded that ZTE was preparing to release a 5-inch 1080p smartphone. But, it actually appears that the firm is intending to unveil a 5.7-inch smartphone.

Tech site Unwired view claims to have caught site of the new phone, which is expected to be on show along with the new 5-inch 1080p Nubia Z5.

The giant phone is due to be called the P945 and will come with a 720p screen resolution, a quad-core 1.2GHz processor and a huge 3,000mAh battery.

ZTE’s P945 is widely expected to run Android Ice Cream Sandwich. It will also have two cameras – an 8-megapixel at the back and a 1-megapixel front facing camera.

ZTE Grand SAnd, while it is due to be wide, it is also due to be very slick, being around 9mm thin. The device is also said to incorporate Dolby audio. But some analysts believe the device may be limited to the Chinese market only.

Although, whether you can eventually get your hands on the P945, you should be able to pick up the Nubia Z5 a bit sooner. It’s a bit of a cultural mix – manufactured by a Chinese firm, with an African-region-themed name, all designed by an Italian.

It still fits in with the large-screen smartphone trend expected to be a big theme in 2013, but it’s a sensible size.

Designed by Stefano Giovannoni, it offers an impressive design. There’s a thin bezel surrounding the screen, which looks great in the white model. With an aluminium body, it looks classy and, at a skinny 7.6mm, it’s easy to fit in your pocket.

It runs on Android Jelly Bean, has a 1.5GHz Snapdragon S4 Pro processor and 2GB of 533MHz RAM. There’s also 32GB of built-in storage and two cameras – one with 13 megapixels and the other with 2. No official details have been released about pricing outside China yet, but it is expected to be around the £350 mark.

As well as, perhaps, the largest screen-sized smartphone, ZTE is also expected to show off the thinnest 5-inch smartphone around, with the ZTE Grand S, which has a 1920×1080 pixel screen and a 13-megapixel camera, despite being less than 7mm thin.

It looks as if the phablet market just keeps on getting bigger. So, while CES can often be all about the big screen TV’s, it looks like this year, it could all be about big screen smartphones.