They should start calling it the ‘RiRi Effect’, as it seems that anything the Barbadian singer Rihanna touches is an instant success. And her latest foray into cosmetics industry is no exception, as a new lipstick called RiRi Woo, a twist on the MAC favourite colour Ruby Woo, sold out in just three hours, after Rihanna tweeted to her followers on Twitter that the product was now available.
The 25 year old singer told her fans that they could purchase the new shade of red yesterday afternoon, and despite the fact that the RiRi Woo lipstick was limited to only one per person, it sold out within hours, and Rihanna had to update her fans to let them know.
She first advised her followers by stating: ‘This post is for the MAC girls everywhere!!! My very first, very own, signature red lipstick #RiRiWoo!’
But then had to quickly post another statement to avoid disappointing potential buyers: ‘#SOLDOUT!!!!!!!!!! First shipment sell awf!!! Next shipment isn’t til June!!! Mac girls gone wild!!!’
The RiRi Woo lipstick forms part of the singers ‘multi-collection deal’ with MAC called RiRi Hearts MAC, and features four different collections, all personally created by Rihanna, including eye shadow palettes, false lashes and RiRi Woo, which is the singer’s take on the perfect red lipstick.
Rihanna spoke to WWD back in February to launch her new cosmetics range, and said why she wanted to create a make-up range: “Being creative is something that I love. So I can put that into different outlets. My make-up looks, my fashion looks…they help me to express myself as an artist.”
And asked why she chose MAC, out of all the brands in the industry, she explained that it was a ‘no brainer’: “I’ve been using MAC on tour for such a long time it was a natural fit for me. When you think of make-up, the brand that pops into your mind – for something legit – is MAC,” she added: “Whatever color you want, it’s like “Let’s go to MAC.”
The new red RiRi Woo lipstick is said to work on every skin tone, and Rihanna carried out her own research to get the colour just right, by trying it out on all her friends: “I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
MAC has previously used celebrities to launch other cosmetic collaboration ranges, and some of their more successful ones include Lady Gaga and Nicki Minaj, but this is the first time they have used a famous name for more than just one collaboration, which shows how much faith they must have in Rihanna’s pulling power.
John Demsey, the group president of MAC’s parent company Estee Lauder Cos. Inc, told WWD: ‘These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special make-up packaging and flavor.’
For more information visit maccosmetics.co.uk