New iPad Air on sale today!

After weeks of positive reviews, the new iPad Air has now hit the stores, and loyal Apple fans in London, who had been queuing overnight at the Covent Garden store, finally managed to get their hands on this ultra-thin device.

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The new iPad Air is thinner, lighter and includes a more powerful and advanced processor, and with prices for the device starting at £399, it is thought that Apple is targeting the top end of the tablet market.

Recent reports are suggesting that the release of this new device has led to a massive 585% rise in tablet trade-ins, and a survey carried out by sellmymobile.com confirmed that out of 1,000 contacted, one in six (15%) were planning on trading in their tablet within coming months.

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And even more good news for Apple, of these 1,000, 78% were planning to buy a new tablet, using the trade-in cash, and 38% stated that they would be buying a new iPad Air.

So what’s all the fuss about, and is it worth trading in your old tablet? Well, if you want an uber-thin, elegant, but sturdy and powerful new device, the answer has to be yes.

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Weighing in at a pound, the new iPad Air is a whopping 20% thinner, 28% lighter, and with 24% less volume, making the design appear slick, sleek and classy. This ultra-thin tablet is extremely hard-wearing however, as the body of the device is made from a strong aluminum casing.

It is powered by a super efficient A7 chip with 64-bit architecture. This makes everything you do on the iPad Air fast, sensitive and responsive, but you don’t lose any power from the battery, which still gives the average user up to 10 hours.

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The new iPad Air features a 9.7″ retina display and although the width of the device and the bezels on the sides of the display have been reduced, the size of the display is exactly the same. With a 2048-by-1536 resolution and 3.1 million pixels (that’s a million more than an HDTV), you get the most amazing detail and clarity on pictures and videos with razor sharp definition.

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You can also get up to 2x faster Wi-Fi performance using 802.11n with MIMO, and with the Wi-Fi + Cellular model supporting more bands, you’ll get faster connections all over the world.

Speaking of Wi-Fi, with FaceTime video calls you can see every expression thanks to the new FaceTime HD camera, which features a next-generation backside illumination sensor with larger pixels. This means that any selfie, group photo or low light snaps are automatically brightened up.

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As for the 5-megapixel iSight camera, just use the Retina display to view and frame your perfect picture, or quickly swap between video or stills. The A7 chip works with the camera to make any necessary adjustments to ensure you get a great picture or video.

And if apps are your weakness, there are more than 475,000 available in the App Store, from sending emails, browsing the web, editing photos or videos and much more.

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There are also cool features such as the Control Centre, AirDrop and smarter ways of multitasking. and all designed exclusively for iPad.

To find out more, visit Apple.com

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