Naomi Watts supports Breast Health International with new Tommy Hilfiger bag

Naomi Watts

Naomi Watts

It’s a cause close to many people’s hearts, and this week Naomi Watts added her support to Breast Health International (BHI) by fronting a campaign to promote a new handbag.

The handbag in question is designed by U.S fashion label Tommy Hilfiger, and is a limited edition for 2014.  Naomi Watts just happens to be this year’s BHI Ambassador, so it makes perfect sense for her to publicise the handbag.

The bag is a beautiful creation, in traditional Hilfigers’ colours of navy blue, tan and a tassel of red, white and blue. The bag is made from 100% leather which has a gorgeous pebbled effect. The bag costs €299 and €100 will be donated to the BHI charity’s Fund for Living.

This is the eighth time that Tommy Hilfiger has designed a limited-edition handbag, with the designer stating:

“I am proud to continue our longstanding partnership with Breast Health International. For the past eight years we’ve designed a limited-edition bag to build awareness, raise funds and make a positive impact on the lives of women who are affected by breast cancer around the world.”

Hilfiger continued, saying that Naomi Watts was a longtime friend of the brand and a fantastic ambassador for the project.  Naomi herself added:

“I am honored to be a part of this campaign alongside Tommy, Patrick and Breast Health International. This initiative generates much-needed awareness for women’s health and raises significant funds to support families battling breast cancer. It means a great deal to me to be able to support such an admirable cause and I am determined to highlight the importance of early detection. With two young children I know how hectic life can be, but it only takes a few minutes to get a check-up.”

Tommy Hilfiger BHI Bag

Tommy Hilfiger BHI Bag

The versatile bag is sure to appeal to everyone, with its tan accents and elegant red piping. It includes a keychain with red, white and blue tassels, and a detachable tan strap allows for use as a shoulder bag.

The BHI initiative helps women who have suffered with breast cancer by paying for or addressing unique problems associated with their personal care that are not typically covered by health insurance programs. This could be childcare during treatment, mastectomy bras, or transportation. As Naomi pointed out:

“For women undergoing treatment it can be a challenge to travel to a doctor’s office, buy wigs or arrange a babysitter – and associated costs aren’t covered by traditional insurance. The Fund for Living supports patients with the demands of everyday life, to ensure they can retain their dignity throughout the treatment process.”

Shelley Schwartz, the Founding Chairperson of Breast Health International said:

“We are exceedingly grateful for Tommy Hilfiger’s unwavering support for our organization. It has been very special to work with Tommy, Naomi Watts and Patrick Demarchelier on this year’s campaign, and their commitment to our organization is admirable and inspiring. The sales proceeds from the limited-edition handbags go a long way towards helping us achieve our mission: improving the quality of life for women and families affected by breast cancer.”

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