Michelle Obama favourite designer Jason Wu launches new collection

Called Miss Wu, Jason Wu’s new collection of simple and stylish clothing can finally be revealed. And after a Whitehouse seal of approval from Michelle Obama, who wore one of the new collection’s dresses to a campaign event in Cincinnati, Ohio in October, ladies who lunch have been dying to catch a glimpse of the latest range. Well now they can as a look book has been released which predates the official launch in January 7 at Nordstrom.

Prices start at $195 for a sleeveless blouse and go up to around $795 for a leather jacket. The collection takes more than a quick nod back to the 60’s era with tailored shift dresses and retro prints. Canny fashionistas know however, that a garment from the Jason Wu collection will set you back around $1500. The Miss Wu range is not designed to be a budget range, simply it aims to capture a more frivolous attitude. Mr Wu said in an interview with WWD: “Instead of just doing “Jason Wu-for-less”, the idea is to explore the other side of myself. I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.”

The retro prints in the collection include bang on trend polka dots, butterflies and stripes. The collection will be available exclusively at Nordstrom for its first year – which is an enormous coup for the store. Jeffrey Kalinsky, the retailer’s executive vice president of designer merchandising, explained: “There’s a large audience who wants to wear his clothes. This collaboration has an appeal not just to a younger set of women, but to a broader set of women and at prices that are approachable.” He added: “What’s great is that while feeling different from the Jason Wu signature collection, it still clearly has Jason’s design DNA.”

And Mr Wu is convinced that his new line will bridge a much-needed gap in the market: “One thing that is rare in the contemporary market is more feminine, girlier clothes,” he said. “It tends to be more hard-edged, or too young. I felt this is something that brings a little bit of softness.”

Photo Credit: Jason Wu/Miss Wu

Model Meghan Collison

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