With a stunning body and natural beauty, it is easy to see why Michelle Mone OBE wanted Luisana Lopilato to model for the Ultimo lingerie range. And now that the model wife of Canadian crooner and heartthrob Michael Bublé has been officially named as the new ‘face and body’ of the brand, she has been working hard, promoting two campaigns back to back. Only two weeks ago we saw her fronting a new diamante collection for Ultimo and now the model from Argentina is here again, this time showing off an oriental inspired look of lacy briefs and girlie bras, available in fuschia pink (Yasmin) or black (Lulu).
The 24-year-old natural beauty looks incredibly toned and sexy in the new collection and exudes glamour and charm as she steps out in front of the cameras in this new promotional shoot for Ultimo. Michelle Mone OBE, creator of Ultimo, says of her new star, “Luisana looks absolutely stunning in our new lingerie; almost doll like. It’s easy to see why she’s voted one of Spanish FHM’s sexiest women time and time again.” And the model herself commented on the collection, “The colour pink is great, it’s sexy but girly. The fitted gel makes your cleavage look incredible!” Not that she needs any extra help in that department we think!
The Argentinian model was signed to the Ultimo brand over two years ago by the canny business woman and founder of Ultimo, Michelle Mone who has since then seen sales rocket by over 37%. This is due almost exclusively to what is known now as the ‘Lopilato Effect’. The model is a very successful actress in her home country of Argentina, but not that well known over here so it was quite a gamble on Mone’s part to hire her, a gamble that has definitely paid off. Lopilato has a two year contract with Ultimo that started last October but it is thought that Mone will want to extend this. In fact, she thanked all her models that had contributed to the success of Ultimo when she was awarded her OBE for services to business, back in 2010.
Other Ultimo models have included Tamara Ecclestone and Amy Childs, who both modelled for the brand in 2011. Mone spoke about the year 2012 being even bigger, and it appears she was not wrong. Saying at the time, “This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women. Michael Buble’s wife Luisana is one of our biggest international stars, and the response we have had has been phenomenal. It took me a long time to get her but I refused to give up. Luisana is a natural beauty and I’m delighted to have her on board for two years.”
The 24-year-old actress has over one million followers on Twitter, and has massive global appeal – and we can see why Michael fell for her! Ultimo’s new bras cost £28/£29 – the briefs £14.50 – and are available in sizes A-G from www.ultimo.co.uk, www.debenhams.com, www.ultimo.co.uk, www.next.co.uk and www.asos.com
A truly romantic collection featuring delicate black lace contrasted with a gentle soft pink satin. A-D comes with removable gel for 2 cleavage looks. DD-F comes without gel. Bras cost between £29 and £32 and briefs cost £14.50.
A truly stand out collection, featuring fashionable dispenser strap detail. Garland with silver lurex lace and gem. A-D comes with removable gel for 2 cleavage looks. DD-F comes without gel. Bras cost between £28 and £31 and briefs cost £14.50.