It is the sign of a well executed advertising campaign, when the clothes donned by the stars of the publicity shots sell out. But for customers who saw the latest Marks & Spencer Britain’s Leading Ladies’ photographs, and had their eye on a certain item of clothing, they were to be disappointed, as many of the pieces were either removed from the stores website, or unavailable.
Take for instance the M&S Collection Duster Coat, featured on Shoppersbase last month, the coat is worn by model Karen Elson in the now iconic picture, snapped by legendary photographer Annie Leibovitz, but a quick search online and the coat is nowhere to be found.
Or how about the Per Una Large Collar Textured Coat with Wool, worn by author Monica Ali in the campaign photo. Well, there are some available, but only in sizes 14 to 24 and some sizes are down to low levels of stock with one to four items left.
If you fancy buying the Autograph Checked Biker Coat with Wool, modeled by actress Dame Helen Mirren, you might have a little more luck, as only the smaller sizes of 6 to 8 have sold out.
But fans of the M&S Collection Faux Fur Mid Coat sported by Olympic boxing champion Nicola Adams is a little harder to buy, as sizes are only available in 12 to 18, and even these are limited.
And although some people may have questioned the choice of rebel artist Tracey Emin, into the campaign, wondering whether the ‘enfant terrible’ of the art world is a suitable ambassador for the middle of the road, well-respected brand of M&S, think again. The M&S Collection Double Breasted Funnel Neck Coat has also sold out in the red colour Tracey was photographed wearing, in the smaller sizes of 6 to 12.
And there is more bad news for customers wanting to purchase the gorgeous oversized collared coat worn by singer Ellie Goulding. I cannot even tell you what it is called as a long search of all the coats on the M&S website revealed a blank.
So are Marks & Spencers victims of their own success? A brief report on BBC’s Watchdog last night, proved that although the advert campaign may have been a success for the store, customers are unhappy, and angry that they cannot buy the clothes seen on the picture.
A statement from M&S assured potential customers that stocks would be replenished, but us ladies are a fickle lot, and in our opinion, M&S should get a wriggle on, as it will only take a new range of clothes from another designer to catch our eye and the money we have saved to splash out on a new winter coat will go on another label.
One thing is for sure, whilst the new campaign, which was designed to turn around the fortunes of the store, may have been a success, it does not appear to have won many fans who are actually trying to buy the clothes they have seen in the campaign.