What can you say about Marc Jacobs? He has headed up the creative department at Louis Vuitton since 1997, collaborated with artists such as Kanye West, his handbags are the most coveted of catwalks shows around the world, and his clothing designs continue to dazzle and amaze his peers.
And you can another thing about Marc Jacobs, the guy doesn’t hang about! Literally one week after Diet Coke made the announcement that he was to be their new creative director, he has already released the first images of the new designs for the soft drink cans.
The innovative designer revealed his limited-edition Diet Coke bottles at the German Gymnasium in London and announced that they will go on sale Selfridges from today. He enlisted his favourite catwalk models, Eliza Cummings, Lily McMenamy and Ginta Lapina to help promote and celebrate at the fabulously over-the-top launch party.
March himself joined in the celebrations with his models and stood along the huge giant versions of his designs, dressed in a simple white shirt, white smart trainers and black pair of stylish trousers.
The whimsical designs were said to be celebrate the thirty years since the brand was launched, and aimed to capture how women’s emancipation has changed through the last three decades, whilst adding a signature Jacobs style.
The bottles each show a woman striking a pose in a different dress style. One displays a woman in a masculine black suit, complete with a top hat, very Marlene Dietrich, with bow tires dotted around the bottle, another shows a more colourful women shown crouching in various shades in pink, with a lopsided hat, and the third has a woman in yellow striped leggings and a black and white top, peering over her shoulder, against a dotty background.
Jacobs has designed the range of quirky bottles as part of his year-long commitment to celebrate Diet Coke’s 30th birthday, and the collection of bottles and cans are set to be unveiled across 11 countries, which will include Britain, France and Iceland.
In a statement, Coke said the designs would ‘unite the stylish and light-hearted personalities’ of both icons and that the partnership will be a ‘exciting element’ of the Sparkling Together For 30 Years campaign they have planned to help the brand celebrate its 30th anniversary this year.
Jacobs follows in a long line of previous designers who have collaborated with Diet Coke to design bottles and cans for previous campaigns. In 2012 Jean Paul Gaultier designed a range of tattoo bottles for the new ‘Light’ Coca-Cola which were named ‘Day’ and ‘Night’ by Mr Gaultier.
Other collaborators have included Matthew Williamson, Gianfranco Ferre, Marni, Karl Largerfeld, Ellen von Unwerth, Zac Posen, Manolo Blahnik and Roberto Cavalli.
The Exclusive COCA-COLA Marc Jacobs Diet Coke limited edition bottles are available from Selfridges for £1.99 each.